What’s the first thing you think of when I say, “future print?”
Written by Joel Basa
eMarketing Manager
Xerox Corporation
We’re about to get started with another #tweetjam at 11:00 AM ET today. The hashtag to use on Twitter: #futureprint. I’m intrigued by the combination of those two words: future + print. Some may argue the combination of those terms is contradictory, indicating “print is not the future.” Others would emphatically say “print = future” and print is a big part of the future of the communication but it will change. What are your first thoughts when you hear “futureprint?”
Let’s play word association. I’m going to list a series of words/phrases, let us know the first word that “pops in your head” by commenting below. I’ll share my thoughts in a comment as well.
futureprint
social media
personalization
mobile
offset
Hopefully, you can join our discussion during for today’s #tweetjam but regardless, please share your word association below.
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6 Responses to “What’s the first thing you think of when I say, “future print?””
Comment 1
Joel Basa on Mar 20, 2012futureprint = truth
social media = connected
personalization = relevant
mobile = everywhere
offset = digital complement
(Xerox Employee)
Comment 2
Christine Winter on Mar 20, 2012futureprint = connected to online media via QR Codes, PURLs, etc.
social media = conversation, brand awareness
personalization = critical, response-generating
mobile = convenient
offset = static
(Xerox Employee)
Comment 3
K. Duane Mackey on Mar 20, 2012futureprint = evolution
social media = revolution
personalization = data
mobile = any channel
offset = niche printing
Comment 4
Louie Chow on Mar 21, 2012Futureprint = digitalisation
social media = conversation
personalization = user-experience
mobile = freedom
offset = documentation
Comment 5
Joel Basa on Mar 21, 2012Louie, thanks for the comment. I’m intrigued by your “offset = documentation” word association. Can you elaborate?
Comment 6
Joel Basa on Mar 21, 2012Duane, thanks for your comment. I agree with all your word associations. Personalization = Data is very true. Having in-depth data is critical to really harnessing the power of personalization. Without good data….personalization is ineffective.
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