Written by Joel Basa
eMarketing Manager
Xerox Corporation

Technology. Inkjet. Workflow. Finishing. Digital Press. Offset. Those are probably some of the topics that come to mind when you think of drupa 2012.

How about these topics? Social Listening. LinkedIn. Twitter. FacebookBlogs.

The latter group of topics has seen a huge spike in interest and has growing importance in the print industry. Social media has become an integral part of the way businesses market, communicate, educate and service their customers.  Social networks have also has become a large source of printed content for many of the print applications that consumers are looking to purchase.

How mature is your social media practice within your business? Do you need help getting started? Are you looking to further develop and expand your practice? At Xerox, we realize that businesses fall across this spectrum. At drupa, Xerox would like to help you with your social media practice.

We’ll be offering Social Media Clinics. Our Social Media Experts (aka “Doctors”) Joel Basa, Andy Hill and Christina Klos will help answer your questions on social media and provide 1:1 consultation for your business. We’ll provide you a “diagnosis” and prescribe a recommendation (“medicine” if you will) to accomplish your goals. You’ll walk away with a Information Sheet as well as 1 of 3 Social Media resources that will match your needs.

Please stop by our Social Media Café in our Xerox Stand in Hall 8b. Our clinics will be from 10:30-11:30 and 2:00-3:30 daily. If you have questions, please comment below or tweet using #xeroxdrupa.

We look forward to sitting down with you at drupa 2012!