For some in the creative and design communities, there is a natural draw towards electronic media. It’s the shiny object in the room. Here’s why the creative community should take notice to the world of print and familiarize itself with its advantages.
How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?
An exclusive look at a study conducted by Brigham Young University (BYU), looking at student preferences when it comes to print versus electronic media.
Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.
Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.
There’s a perception that inkjet can’t effectively produce direct mail while meeting the necessary image quality requirements. Is this really true or simply a far-fetched myth?
Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.
A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.
Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.