Cross-Media

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    Achieving High-speed, High-volume Personalized Printing with Full Creative Freedom

Achieving High-speed, High-volume Personalized Printing with Full Creative Freedom

By |Feb 23, 2015|

A webinar recap explaining how advancements in print technology, workflows, DFEs and RIPs have opened the door for all print applications to leverage variable data with full creative freedom. Other topics include how to design for variable, the right way to use layers, and more.

How To Create Long-Term Customers With Multi-Touch Print

By |Dec 18, 2014|

How to create a customer journey, and long-term relationships, using cross-media print.

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    5 Cross-Media Trends Print Providers Need to Act Upon in 2015

5 Cross-Media Trends Print Providers Need to Act Upon in 2015

By |Dec 16, 2014|

Start your New Year’s planning early: Here are 5 of the hottest cross-media trends that can help elevate your business in 2015.

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    Why Multi-Channel Printers Should Learn About Productization

Why Multi-Channel Printers Should Learn About Productization

By |Dec 11, 2014|

When scoping a cross-media campaign, don’t lose prospects by making the process too complicated. Take a page from Apple’s book and simplify the experience!

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    Why Focusing on Results is Vital to Successful Cross-Media Sales

Why Focusing on Results is Vital to Successful Cross-Media Sales

By |Nov 25, 2014|

When it comes to cross-media solutions, your customers are interested in results…not technology and features. Advice on how to best approach your clients when selling these complex solutions.

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

By |Nov 17, 2014|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

Is It Time to Cross-Pollinate?

By |Jul 29, 2014|

How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?

The Need For VDP

By |Jun 5, 2014|

Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.

Four Strategies To Sell Variable Data Printing Effectively

By |May 8, 2014|

Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.

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    Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

By |Apr 24, 2014|

A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.