Cross-Media

Ready to Set-up a Short Code Campaign?

By |May 7, 2015|

Many printers often think that mobile “isn’t relevant” to their business. But is that really true? Here’s how mobile, and short-code text campaigns, can open new opportunities for your business.

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    Five things I’m looking forward to at XMPie Users Group Conference

Five things I’m looking forward to at XMPie Users Group Conference

By |Apr 30, 2015|

Christian Kopocz, CEO of prindoz in Germany, shares five reasons to be excited for next month’s XMPie User Group Conference in Berlin (hint: it’s about more than just the impactful breakout sessions).

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    Fractured Multichannel Marketing Environment: Challenge or Opportunity?

Fractured Multichannel Marketing Environment: Challenge or Opportunity?

By |Apr 16, 2015|

A lot has been made on the importance of becoming a MSP. However, selling these services to clients can be a challenge. Insights from this study reveal why and also shine light on some very real opportunities.

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    Achieving High-speed, High-volume Personalized Printing with Full Creative Freedom

Achieving High-speed, High-volume Personalized Printing with Full Creative Freedom

By |Feb 23, 2015|

A webinar recap explaining how advancements in print technology, workflows, DFEs and RIPs have opened the door for all print applications to leverage variable data with full creative freedom. Other topics include how to design for variable, the right way to use layers, and more.

How To Create Long-Term Customers With Multi-Touch Print

By |Dec 18, 2014|

How to create a customer journey, and long-term relationships, using cross-media print.

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    5 Cross-Media Trends Print Providers Need to Act Upon in 2015

5 Cross-Media Trends Print Providers Need to Act Upon in 2015

By |Dec 16, 2014|

Start your New Year’s planning early: Here are 5 of the hottest cross-media trends that can help elevate your business in 2015.

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    Why Multi-Channel Printers Should Learn About Productization

Why Multi-Channel Printers Should Learn About Productization

By |Dec 11, 2014|

When scoping a cross-media campaign, don’t lose prospects by making the process too complicated. Take a page from Apple’s book and simplify the experience!

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    Why Focusing on Results is Vital to Successful Cross-Media Sales

Why Focusing on Results is Vital to Successful Cross-Media Sales

By |Nov 25, 2014|

When it comes to cross-media solutions, your customers are interested in results…not technology and features. Advice on how to best approach your clients when selling these complex solutions.

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

By |Nov 17, 2014|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

Is It Time to Cross-Pollinate?

By |Jul 29, 2014|

How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?