Cross-Media

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    5 Cross-Media Trends Print Providers Need to Act Upon in 2015

5 Cross-Media Trends Print Providers Need to Act Upon in 2015

By |Dec 16, 2014|

Start your New Year’s planning early: Here are 5 of the hottest cross-media trends that can help elevate your business in 2015.

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    Why Multi-Channel Printers Should Learn About Productization

Why Multi-Channel Printers Should Learn About Productization

By |Dec 11, 2014|

When scoping a cross-media campaign, don’t lose prospects by making the process too complicated. Take a page from Apple’s book and simplify the experience!

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    Why Focusing on Results is Vital to Successful Cross-Media Sales

Why Focusing on Results is Vital to Successful Cross-Media Sales

By |Nov 25, 2014|

When it comes to cross-media solutions, your customers are interested in results…not technology and features. Advice on how to best approach your clients when selling these complex solutions.

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

By |Nov 17, 2014|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

Is It Time to Cross-Pollinate?

By |Jul 29, 2014|

How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?

The Need For VDP

By |Jun 5, 2014|

Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.

Four Strategies To Sell Variable Data Printing Effectively

By |May 8, 2014|

Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.

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    Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

By |Apr 24, 2014|

A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.

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    How to Create a Successful Case Study for Variable Data Printing

How to Create a Successful Case Study for Variable Data Printing

By |Apr 16, 2014|

Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.

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    Why Case Studies Can Help You Successfully Sell Variable Data Print

Why Case Studies Can Help You Successfully Sell Variable Data Print

By |Apr 10, 2014|

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.