One of the most powerful tools incorporated into personalized URL solutions is the survey page, affording you the opportunity to gather information on prospects’ business needs and pain points. Heidi Tolliver-Walker takes a look at several examples of survey pages used well.
One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not the approach works…it’s about databases. Not having a comprehensive database doesn’t remove 1:1 print marketing from the equation. Learn how marketers are getting around the “I don’t have enough data for personalization” problem
You provide your customers many benefits through your digital print capabilities, but how can you be sure that your customers of today and tomorrow know about your many other services and offerings? A self-promotional direct marketing campaign can demonstrate your capabilities first hand. See how CopyCat AS of Norway filled their open house event by capturing a 10% response rate and 50% conversation rate with an integrated cross-media campaign.
Recap of Hunkeler Innovationdays 2013 and Xerox’s presence, including a look at the CiPress Single Engine Duplex and a sneak-peek at the Color 8250 Production Press
Written by Larry Zusman
GM, XMPie Video Personalization Business Team
XMPie, A Xerox Company
With the holiday season freshly behind us, you may have seen “them”. In fact, we
Written By Joe Schember
Product Marketing, Digital
Remember when you were growing up and your parents would tell you that you were special? Whether you were struggling to