Cross-Media

Is It Time to Cross-Pollinate?

By |Jul 29, 2014|

How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?

The Need For VDP

By |Jun 5, 2014|

Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.

Four Strategies To Sell Variable Data Printing Effectively

By |May 8, 2014|

Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.

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    Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

By |Apr 24, 2014|

A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.

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    How to Create a Successful Case Study for Variable Data Printing

How to Create a Successful Case Study for Variable Data Printing

By |Apr 16, 2014|

Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.

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    Why Case Studies Can Help You Successfully Sell Variable Data Print

Why Case Studies Can Help You Successfully Sell Variable Data Print

By |Apr 10, 2014|

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.

March Madness Bracket of Print Applications

By |Mar 17, 2014|

With ‘Selection Sunday’ freshly behind us, action for the NCAA Tournament is heating up. For non-sports enthusiasts, March Madness inspires a variety of spin-off brackets – pitting theoretical match-ups against one another in a battle for ultimate supremacy. So we thought, why not a tournament of print applications?

Personalized URLs: How Well Are You Using the Survey Page?

By |Dec 11, 2013|

One of the most powerful tools incorporated into personalized URL solutions is the survey page, affording you the opportunity to gather information on prospects’ business needs and pain points. Heidi Tolliver-Walker takes a look at several examples of survey pages used well.

Developing Databases Doesn’t Have to Be Hard!

By |Sep 26, 2013|

One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not the approach works…it’s about databases. Not having a comprehensive database doesn’t remove 1:1 print marketing from the equation. Learn how marketers are getting around the “I don’t have enough data for personalization” problem

Direct Marketing: Get Relevant, Get Results – Part I

By |May 13, 2013|

The Direct Marketing Association states the response rate of direct mail is more than 30x higher than that of email. You understand the benefits of direct marketing, but actually doing it – and doing it well – now that’s a completely different story! A recent Xerox Thought Leadership Workshop delved into everything-direct marketing. Included was a discussion of psychology based marketing and how to trigger the unconscious minds of your consumers, as well as the art and science of selling direct marketing services. We discuss some of the insight shared in Part I of our recap.