Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.
Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.
A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.
Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.
Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.
With ‘Selection Sunday’ freshly behind us, action for the NCAA Tournament is heating up. For non-sports enthusiasts, March Madness inspires a variety of spin-off brackets – pitting theoretical match-ups against one another in a battle for ultimate supremacy. So we thought, why not a tournament of print applications?
One of the most powerful tools incorporated into personalized URL solutions is the survey page, affording you the opportunity to gather information on prospects’ business needs and pain points. Heidi Tolliver-Walker takes a look at several examples of survey pages used well.
One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not the approach works…it’s about databases. Not having a comprehensive database doesn’t remove 1:1 print marketing from the equation. Learn how marketers are getting around the “I don’t have enough data for personalization” problem
You provide your customers many benefits through your digital print capabilities, but how can you be sure that your customers of today and tomorrow know about your many other services and offerings? A self-promotional direct marketing campaign can demonstrate your capabilities first hand. See how CopyCat AS of Norway filled their open house event by capturing a 10% response rate and 50% conversation rate with an integrated cross-media campaign.