Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.
Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.
With ‘Selection Sunday’ freshly behind us, action for the NCAA Tournament is heating up. For non-sports enthusiasts, March Madness inspires a variety of spin-off brackets – pitting theoretical match-ups against one another in a battle for ultimate supremacy. So we thought, why not a tournament of print applications?
We all know the saying: “Data is King!” But where do we draw the line for data inaccuracies in direct mail pieces? Is there an acceptable error rate for personalization?
One of the most powerful tools incorporated into personalized URL solutions is the survey page, affording you the opportunity to gather information on prospects’ business needs and pain points. Heidi Tolliver-Walker takes a look at several examples of survey pages used well.
Even without extensive databases, marketers can creatively use tools at their disposal to create effective 1:1 direct marketing campaigns. See how a restaurant and childcare service leveraged mapping and location-based information to drive home huge ROI.
One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not the approach works…it’s about databases. Not having a comprehensive database doesn’t remove 1:1 print marketing from the equation. Learn how marketers are getting around the “I don’t have enough data for personalization” problem
TransPromo documents are projected for a healthy 30.2% CAGR from 2011 to 2016. A recent study found 65% of households prefer to receive printed copies of bills and statements. With the growing prevalence and affordability of high-speed production inkjet lends itself to opportunities in transactional marketing printing.
Have we finally moved past the double-digit response rate obsession in personalized 1:1 print campaigns? Is there a shift toward the understanding that success should be viewed by the bigger picture results rather than just a few numbers?