We all know the saying: “Data is King!” But where do we draw the line for data inaccuracies in direct mail pieces? Is there an acceptable error rate for personalization?
One of the most powerful tools incorporated into personalized URL solutions is the survey page, affording you the opportunity to gather information on prospects’ business needs and pain points. Heidi Tolliver-Walker takes a look at several examples of survey pages used well.
Even without extensive databases, marketers can creatively use tools at their disposal to create effective 1:1 direct marketing campaigns. See how a restaurant and childcare service leveraged mapping and location-based information to drive home huge ROI.
One of the biggest challenges of 1:1 marketing campaigns isn’t the concern about whether or not the approach works…it’s about databases. Not having a comprehensive database doesn’t remove 1:1 print marketing from the equation. Learn how marketers are getting around the “I don’t have enough data for personalization” problem
TransPromo documents are projected for a healthy 30.2% CAGR from 2011 to 2016. A recent study found 65% of households prefer to receive printed copies of bills and statements. With the growing prevalence and affordability of high-speed production inkjet lends itself to opportunities in transactional marketing printing.
Have we finally moved past the double-digit response rate obsession in personalized 1:1 print campaigns? Is there a shift toward the understanding that success should be viewed by the bigger picture results rather than just a few numbers?
One of the best ways to gain an edge in today’s hyper-competitive graphic communications industry is by defining, pursuing and becoming an expert in target markets. That’s exactly what enabled Echo Communicate, a Baltimore-based graphic communications company, to become so successful. Focusing on one vertical market gave Echo the opportunity to become an expert and led to exponential growth and higher margins.
You provide your customers many benefits through your digital print capabilities, but how can you be sure that your customers of today and tomorrow know about your many other services and offerings? A self-promotional direct marketing campaign can demonstrate your capabilities first hand. See how CopyCat AS of Norway filled their open house event by capturing a 10% response rate and 50% conversation rate with an integrated cross-media campaign.