Packaging

March Madness Bracket of Print Applications

By |Mar 17, 2014|

With ‘Selection Sunday’ freshly behind us, action for the NCAA Tournament is heating up. For non-sports enthusiasts, March Madness inspires a variety of spin-off brackets – pitting theoretical match-ups against one another in a battle for ultimate supremacy. So we thought, why not a tournament of print applications?

Automated Applications Rise to the Top of 2013 Best-of-the-Best Competition

By |Sep 8, 2013|

The Best-of-the-Best Program, comprised of some of the most innovative and results-generating Graphic Communications applications, announces their 2013 award winners. See how personalized and automated solutions stole the show, including a wine-bottle label and smart phone skin sticker.

New Opportunities in Packaging Enabled by Xerox Automated Packaging Solution

By |Sep 4, 2013|

The Global Industry Analysts Inc projects the nutraceutical industry will be worth $450 Billion by 2015. Does your company have a solution that can provide what brand owners demand – SKUs proliferation, faster service, no minimum quantity requirement, target marketing to specific regions and demographics, etc? Read about the opportunities enabled through digital packaging with the Xerox Automated Packaging Solution and Xerox iGen4 Digital Press.

Student Uncovers Two Personalized Chewing Gum Applications for Political Campaigns

By |Apr 8, 2013|

Personalized communications can help your clients stand apart and differentiate themselves in today’s crowded and highly competitive marketplace. This was also the case for a student competing for class president, who chose to use personalized chewing gum as a way to push the envelop and capture the attention of his audience. We take a look at the opportunities available through personalized packaging, and how this student uncovered two uses for his personalized gum.

Looking to boost awareness of your company’s capabilities and attract new customers? The Xerox Best-of-the-Best Program can help!

By |Dec 17, 2012|

Written by Mary Roddy
Marketing Manager, Premier Partners Global Network
Xerox Corporation

Innovative personalized chocolate packaging that produces $100,000 in profit through a single holiday season, a direct marketing

Optimism about the Future of Print Highlighted by Printers in Survey

By |Oct 9, 2012|

Written by Mary Roddy
Global Marketing Manager, Xerox Premier Partners Global Network
Xerox Corporation

In a recent survey of 485 members of Xerox’s Premier Partners Global Network, conducted with GMC Analytics, more

The Myths About Being Special

By |Jun 26, 2012|

Written By Joe Schember
Product Marketing, Digital
Mohawk

Remember when you were growing up and your parents would tell you that you were special? Whether you were struggling to

The 5 Senses At drupa 2012: Best of the Best Winners

By |May 2, 2012|

Written By Bill Michael
Marketing Analyst
Xerox Corporation

You know them: hearing, sight, touch, smell, taste. At drupa, each of your senses will be put to great use, as

From Fodder for the Recycling Bin to Keepsake: A Package I Care About.

By |Apr 26, 2012|

Written by George Gibson
Manager, Next PIJ Platforms
Xerox Corporation

Five minutes ago I stood over a wastebasket, scissors in hand opening one of my least favorite sorts of

Does Digital Packaging Give You the Way to Use that Precious, Irretrievable 0.7 Second

By |Apr 19, 2012|

Written by George Gibson
Manager, Next PIJ Platforms
Xerox Corporation

I had the good luck to be able to attend PackExpo last fall in Las Vegas. There, weary and