In just three years, U.S. production color inkjet page volume will exceed that of digital color toner. What applications will benefit the most from these tremendous growth opportunities?
Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.
TransPromo documents are projected for a healthy 30.2% CAGR from 2011 to 2016. A recent study found 65% of households prefer to receive printed copies of bills and statements. With the growing prevalence and affordability of high-speed production inkjet lends itself to opportunities in transactional marketing printing.
The TransPromo space is alive and well – are you taking advantage? This Printer Did, Reducing Client’s Statement Costs by 30%
The TransPromo or transactional-promotional space is alive and well – are you taking advantage? A recent report shows that while over 75% of consumers can view their bank accounts online, over 85% choose to continue receiving statements by mail. USPS cites that transactional statements are opened 95% of the time on average, and the receiver spends two to three minutes with each piece. This affords tremendous opportunities to all involved – the print provider, service provider, advertiser, and recipient.
Looking to boost awareness of your company’s capabilities and attract new customers? The Xerox Best-of-the-Best Program can help!
Written by Mary Roddy
Marketing Manager, Premier Partners Global Network
Innovative personalized chocolate packaging that produces $100,000 in profit through a single holiday season, a direct marketing
Written by Mary Roddy
Global Marketing Manager, Xerox Premier Partners Global Network
In a recent survey of 485 members of Xerox’s Premier Partners Global Network, conducted with GMC Analytics, more
Written By Joe Schember
Product Marketing, Digital
Remember when you were growing up and your parents would tell you that you were special? Whether you were struggling to
Written by Gina Testa, Vice President
Worldwide Graphics Communications Business
Coming from Western New York State, the warm, tropical air in Miami Beach this time of year
Matthew J. Volpe
Smart Press Production Consultant & National Customer Trainer
Many print professionals have heard of G7 but are not exactly sure what it is.