People are happy to shop around for the cheapest prices. That doesn’t mean that there are not some great opportunities for price anchoring in print.
A glimpse at results of a workflow study looking at smart workflow investments and what is considered ‘worthwhile’ in the industry.
Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.
Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!
Wondering if switching to production inkjet carries a large enough ROI? Look at how productivity, turnaround, and personalization make this technology worthy of a good hard look.
How can you potentially use cross-pollination in print and multi-channel marketing to build your prospect and customer base?
With the growth of digital technology, there seems to be a gap in the print industry. Tricia Bhattacharya discusses how you can bridge this gap by offering ePublishing services.
Learn how mobile is quickly becoming a dominant force in the graphic communications industry and what businesses can do to keep up with this change.