A glimpse at results of a workflow study looking at smart workflow investments and what is considered ‘worthwhile’ in the industry.
Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.
An exclusive look at a study conducted by Brigham Young University (BYU), looking at student preferences when it comes to print versus electronic media.
A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.
Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.
With ‘Selection Sunday’ freshly behind us, action for the NCAA Tournament is heating up. For non-sports enthusiasts, March Madness inspires a variety of spin-off brackets – pitting theoretical match-ups against one another in a battle for ultimate supremacy. So we thought, why not a tournament of print applications?
In today’s challenging print market, it’s one thing for a print provider to continually grow the business…it’s quite another to grow by 36 percent annually over five years. PIP Printing and Marketing Services offers 8 tips on management philosophies that has helped lead their success.
Today’s many print providers have raised the bar and have enhanced their finishing capabilities to better suit digital print….but some are still struggling. When partnering with a digital print provider, it’s important to consider all pieces of the printing process – so you can finish strong.
By adding a Xerox Color C75 Press to their business, PostNet of Asheville, North Carolina is on track for one of its best years in terms of print revenue. See what drives their growth, and what clients are saying.