By adding a Xerox Color C75 Press to their business, PostNet of Asheville, North Carolina is on track for one of its best years in terms of print revenue. See what drives their growth, and what clients are saying.
The Best-of-the-Best Program, comprised of some of the most innovative and results-generating Graphic Communications applications, announces their 2013 award winners. See how personalized and automated solutions stole the show, including a wine-bottle label and smart phone skin sticker.
MAR Graphics was approached with a particularly complex job—to more efficiently produce and streamline fulfillment for one government agency’s permit program. See how their solution helped save the government agency 30-40% in print and fulfillment costs.
Delivering Value to your Clients: Expand your Offerings with Performance, Image Quality and Automation
In the ultra-competitive print industry, it is clear that your customers of today and tomorrow have choices. What sets your business apart? Is it your technology, variable data services, or fast turn-around times? After outsourcing £1,000 worth of work per month to local digital printers, British printer, KJB, shares their experience venturing into digital print with a new Xerox DocuColor 8080, allowing the company to tap into new growth opportunities.
The TransPromo space is alive and well – are you taking advantage? This Printer Did, Reducing Client’s Statement Costs by 30%
The TransPromo or transactional-promotional space is alive and well – are you taking advantage? A recent report shows that while over 75% of consumers can view their bank accounts online, over 85% choose to continue receiving statements by mail. USPS cites that transactional statements are opened 95% of the time on average, and the receiver spends two to three minutes with each piece. This affords tremendous opportunities to all involved – the print provider, service provider, advertiser, and recipient.
In the spirit of the NCAA Basketball Tournament, we put together a fun little bracket of our own for the digital print industry, complete with a collection of digital print success stories going head-to-head in regions such as Books/Manuals, Direct Marketing, Packaging, and Transactional/Promotional. Much like the actual tournament itself, this field serves as a good comparison to see what strategies the industry is employing, how they’ve found value in doing so, and how you can implement those successes into your everyday business.
You provide your customers many benefits through your digital print capabilities, but how can you be sure that your customers of today and tomorrow know about your many other services and offerings? A self-promotional direct marketing campaign can demonstrate your capabilities first hand. See how CopyCat AS of Norway filled their open house event by capturing a 10% response rate and 50% conversation rate with an integrated cross-media campaign.
In the US in 2011, an average of $350 was spent on invitation cards, per wedding. See how a printer drove $2.5M in revenue growth within 12 months by expanding their offerings and utilizing personalized discount codes.
Looking to boost awareness of your company’s capabilities and attract new customers? The Xerox Best-of-the-Best Program can help!
Written by Mary Roddy
Marketing Manager, Premier Partners Global Network
Innovative personalized chocolate packaging that produces $100,000 in profit through a single holiday season, a direct marketing