Case Studies

BYU Finds Students Prefer Printed Course Materials

By |Jul 8, 2014|

An exclusive look at a study conducted by Brigham Young University (BYU), looking at student preferences when it comes to print versus electronic media.

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    Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

By |Apr 24, 2014|

A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.

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    Why Case Studies Can Help You Successfully Sell Variable Data Print

Why Case Studies Can Help You Successfully Sell Variable Data Print

By |Apr 10, 2014|

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.

March Madness Bracket of Print Applications

By |Mar 17, 2014|

With ‘Selection Sunday’ freshly behind us, action for the NCAA Tournament is heating up. For non-sports enthusiasts, March Madness inspires a variety of spin-off brackets – pitting theoretical match-ups against one another in a battle for ultimate supremacy. So we thought, why not a tournament of print applications?

Averaging 36% Annual Growth Five Years Running—From Print?

By |Dec 9, 2013|

In today’s challenging print market, it’s one thing for a print provider to continually grow the business…it’s quite another to grow by 36 percent annually over five years. PIP Printing and Marketing Services offers 8 tips on management philosophies that has helped lead their success.

Picking a Digital Print Partner: Finish Strong

By |Nov 15, 2013|

Today’s many print providers have raised the bar and have enhanced their finishing capabilities to better suit digital print….but some are still struggling. When partnering with a digital print provider, it’s important to consider all pieces of the printing process – so you can finish strong.

New Technologies Have Franchise on Track for Record Growth

By |Nov 14, 2013|

By adding a Xerox Color C75 Press to their business, PostNet of Asheville, North Carolina is on track for one of its best years in terms of print revenue. See what drives their growth, and what clients are saying.

Why Print Providers Will Love Google Hummingbird

By |Nov 13, 2013|

While the latest Google algorithm update may impact your website’s rankings, it also opened a huge opportunity for you to grow your printing company. Katherine Tattersfield of PrintFirm.com shares insight on how you can reap the benefits of Hummingbird.

Customer-Focused Online Printing Company Smartpress.com Invests in Xerox iGen 150 Press

By |Nov 7, 2013|

See how an online print provider continually achieves a 100% increase in revenue, year after year – with 80% of their current business coming from repeat customers.

A Roundup of the #Print Community on Twitter

By |Oct 23, 2013|

Research shows that using Twitter helps foster communication while promoting informal learning. Vladimir Gendelman, Founder and CEO of Company Folders, provides an overview of over 40 print-related Twitter accounts you’ll want to follow – all full of great content and helpful information.