Thought Leadership

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    Why Focusing on Results is Vital to Successful Cross-Media Sales

Why Focusing on Results is Vital to Successful Cross-Media Sales

By |Nov 25, 2014|

When it comes to cross-media solutions, your customers are interested in results…not technology and features. Advice on how to best approach your clients when selling these complex solutions.

Seven Considerations When Comparing a Toner to Inkjet Fleet

By |Nov 19, 2014|

Is your business evaluating a transition from toner-based print technology to high-speed production inkjet? Here are some important points of consideration, including utilization rate, staffing requirements, paper costs, consumables and more.

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

By |Nov 17, 2014|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

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    To Battle In-Plant Threats: Focus on Core Competencies, Cost and Customer Satisfaction

To Battle In-Plant Threats: Focus on Core Competencies, Cost and Customer Satisfaction

By |Nov 13, 2014|

For in-plants, this nightmare is a reality: Everyday salespeople from outside companies are walking into your organization and sharing how they are better positioned to handle your organization’s print needs and how they can offer printing services for less money. Read how you can battle back.

3 Overlooked Web-to-Print Best Practices

By |Nov 11, 2014|

Three Web-to-print best practices that will help you, and your customers, get the most out of your investment.

VAK: How To Help Prospects Pay Attention To You

By |Nov 6, 2014|

What communication style best resonates with your customers? Here’s a simple trick that can help you get the most out of your next meeting with customers and prospects.

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    Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

By |Oct 30, 2014|

How many awful presentations have you sat through? Here are 3 common PowerPoint mistakes to avoid, helping you ensure your audience is not put to sleep.

Focusing on Your Customer Can Reveal the Road Forward

By |Oct 28, 2014|

After attending 28 straight Graph Expo tradeshows, there isn’t much that Jeff Jacobson, President of Xerox’s Technology Business, hasn’t seen. This year, an industry shift – and the opportunities it opens – left an unforgettable impression.

Why Conversation Is Pointless Without A Call To Action

By |Oct 9, 2014|

Chances are, you’ve been involved in a meeting with a client that achieved nothing. Learn simple tips to ensure you avoid this issue, while still guiding your client towards a call-to-action.

Seven Steps to Business Reinvention

By |Oct 7, 2014|

In the face of price competition and a crowded marketplace, how can you deliver value to restore healthy margins? Three print providers who have successfully confronted these issues weigh in.