Thought Leadership

Insights, Trends and Reflections from Graph Expo 2014

By |Oct 1, 2014|

As Graph Expo begins its fourth and final day today, visitors have one final chance to check in on the latest developments in the graphic communications industry’s ongoing evolution. Here are some of the emerging trends—and new wrinkles—that we picked up on at this year’s show.

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    Survey Finds Marketing Services Gaining Currency With Print Providers

Survey Finds Marketing Services Gaining Currency With Print Providers

By |Sep 30, 2014|

Survey among leading graphic communications providers gleans insight on necessity of offering marketing services, advantages of digital print, emerging applications, top business challenges, and more.

Reenergized by the Value of Print

By |Sep 29, 2014|

Each year, the print industry gathers in Chicago to commemorate another Graph Expo, taking the time to celebrate and recognize the amazing evolution of print. In a changing marketplace, print continues to answer the call by delivering new ways to connect with consumers through innovation and relevancy.

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    What Can Digital Print Offer to the Creative and Design Communities?

What Can Digital Print Offer to the Creative and Design Communities?

By |Sep 25, 2014|

For some in the creative and design communities, there is a natural draw towards electronic media. It’s the shiny object in the room. Here’s why the creative community should take notice to the world of print and familiarize itself with its advantages.

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    The Four-Letter Word That’s Top-of-Mind for Marketers Today

The Four-Letter Word That’s Top-of-Mind for Marketers Today

By |Sep 18, 2014|

Three ways in which data is changing the marketing landscape, creating opportunities for data-savvy marketing services providers

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    Have More Effective Sales Conversations with 3-Word Planning

Have More Effective Sales Conversations with 3-Word Planning

By |Sep 16, 2014|

Do you get frustrated when picking up the phone and hearing a pitch from a telemarketer? Ensure your sales conversations and presentations don’t sound scripted and robotic! Learn how to use 3-word planning to more effectively communicate.

How Price Anchoring Increases Print Profits

By |Sep 8, 2014|

People are happy to shop around for the cheapest prices. That doesn’t mean that there are not some great opportunities for price anchoring in print.

How to Increase Your Print Prices Through Valuation

By |Aug 28, 2014|

Showing the value your services bring to customers is critical. Learn tips on how to successfully increase prices and grow margin…while still delivering value.

Optimizing Your Online Presence 101

By |Aug 26, 2014|

Interested in learning more about online marketing, search engine optimization, content marketing and social media? We’ve got you covered with a recap of a recent Xerox-hosted Twitter Chat.

Deepening Customer Loyalty with Printed Coupons

By |Aug 25, 2014|

Maintaining customers loyalty is necessary when trying to grow a business. So how do you handle customer complaints? Is your staff empowered to help restore loyalty?