Thought Leadership

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    Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

Wow Your Audience With PowerPoint (Don’t Send Them To Sleep)

By |Oct 30, 2014|

How many awful presentations have you sat through? Here are 3 common PowerPoint mistakes to avoid, helping you ensure your audience is not put to sleep.

Focusing on Your Customer Can Reveal the Road Forward

By |Oct 28, 2014|

After attending 28 straight Graph Expo tradeshows, there isn’t much that Jeff Jacobson, President of Xerox’s Technology Business, hasn’t seen. This year, an industry shift – and the opportunities it opens – left an unforgettable impression.

Why Conversation Is Pointless Without A Call To Action

By |Oct 9, 2014|

Chances are, you’ve been involved in a meeting with a client that achieved nothing. Learn simple tips to ensure you avoid this issue, while still guiding your client towards a call-to-action.

Seven Steps to Business Reinvention

By |Oct 7, 2014|

In the face of price competition and a crowded marketplace, how can you deliver value to restore healthy margins? Three print providers who have successfully confronted these issues weigh in.

Insights, Trends and Reflections from Graph Expo 2014

By |Oct 1, 2014|

As Graph Expo begins its fourth and final day today, visitors have one final chance to check in on the latest developments in the graphic communications industry’s ongoing evolution. Here are some of the emerging trends—and new wrinkles—that we picked up on at this year’s show.

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    Survey Finds Marketing Services Gaining Currency With Print Providers

Survey Finds Marketing Services Gaining Currency With Print Providers

By |Sep 30, 2014|

Survey among leading graphic communications providers gleans insight on necessity of offering marketing services, advantages of digital print, emerging applications, top business challenges, and more.

Reenergized by the Value of Print

By |Sep 29, 2014|

Each year, the print industry gathers in Chicago to commemorate another Graph Expo, taking the time to celebrate and recognize the amazing evolution of print. In a changing marketplace, print continues to answer the call by delivering new ways to connect with consumers through innovation and relevancy.

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    What Can Digital Print Offer to the Creative and Design Communities?

What Can Digital Print Offer to the Creative and Design Communities?

By |Sep 25, 2014|

For some in the creative and design communities, there is a natural draw towards electronic media. It’s the shiny object in the room. Here’s why the creative community should take notice to the world of print and familiarize itself with its advantages.

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    The Four-Letter Word That’s Top-of-Mind for Marketers Today

The Four-Letter Word That’s Top-of-Mind for Marketers Today

By |Sep 18, 2014|

Three ways in which data is changing the marketing landscape, creating opportunities for data-savvy marketing services providers

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    Have More Effective Sales Conversations with 3-Word Planning

Have More Effective Sales Conversations with 3-Word Planning

By |Sep 16, 2014|

Do you get frustrated when picking up the phone and hearing a pitch from a telemarketer? Ensure your sales conversations and presentations don’t sound scripted and robotic! Learn how to use 3-word planning to more effectively communicate.