Thought Leadership

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    How Paper Waste Impacts In-Plant and Commercial Print Providers

How Paper Waste Impacts In-Plant and Commercial Print Providers

By |Jan 26, 2015|

Paper is one of the most expensive components of the printing process. So how does paper waste impact break-even issues and higher charges for in-plant and commercial print providers?

How to Prepare Yourself, and Your Team, for a Great 2015

By |Jan 20, 2015|

Competing in the print industry is challenging. Here are some tips on how you can prepare yourself, your team, and your company for a successful 2015.

Two Online Marketing Mistakes to Avoid in 2015

By |Jan 12, 2015|

The world of Internet Marketing is changing fast with no signs of slowing in 2015. Take your efforts further by avoiding these two common mistakes in the New Year.

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    Three Essential Sales Activities – Are You Practicing Them?

Three Essential Sales Activities – Are You Practicing Them?

By |Jan 6, 2015|

3 useful targets to consider when setting goals for yourself or your team in 2015.

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    The Future and Importance of Print, as Seen by Craig Frazier, Renowned Illustrating Designer

The Future and Importance of Print, as Seen by Craig Frazier, Renowned Illustrating Designer

By |Dec 9, 2014|

Craig Frazier, renowned illustrating designer, shares his thoughts on his latest project, Sketchy, the importance of print to the creative and design community, the future he sees for digital print, and more.

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    Why Focusing on Results is Vital to Successful Cross-Media Sales

Why Focusing on Results is Vital to Successful Cross-Media Sales

By |Nov 25, 2014|

When it comes to cross-media solutions, your customers are interested in results…not technology and features. Advice on how to best approach your clients when selling these complex solutions.

Seven Considerations When Comparing a Toner to Inkjet Fleet

By |Nov 19, 2014|

Is your business evaluating a transition from toner-based print technology to high-speed production inkjet? Here are some important points of consideration, including utilization rate, staffing requirements, paper costs, consumables and more.

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    Could Selling Cross Media Solutions be a Recipe for Disaster?

Could Selling Cross Media Solutions be a Recipe for Disaster?

By |Nov 17, 2014|

For your customers, cross-media print solutions can be confusing. The amount of names we have for these solutions doesn’t help. Cross-Media, Cross-Channel, 1:1, Multi-Touch…the list goes on and on! See how talking in your customer’s language can open new doors.

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    To Battle In-Plant Threats: Focus on Core Competencies, Cost and Customer Satisfaction

To Battle In-Plant Threats: Focus on Core Competencies, Cost and Customer Satisfaction

By |Nov 13, 2014|

For in-plants, this nightmare is a reality: Everyday salespeople from outside companies are walking into your organization and sharing how they are better positioned to handle your organization’s print needs and how they can offer printing services for less money. Read how you can battle back.

3 Overlooked Web-to-Print Best Practices

By |Nov 11, 2014|

Three Web-to-print best practices that will help you, and your customers, get the most out of your investment.