Thought Leadership

How to Increase Your Print Prices Through Valuation

By |Aug 28, 2014|

Showing the value your services bring to customers is critical. Learn tips on how to successfully increase prices and grow margin…while still delivering value.

Optimizing Your Online Presence 101

By |Aug 26, 2014|

Interested in learning more about online marketing, search engine optimization, content marketing and social media? We’ve got you covered with a recap of a recent Xerox-hosted Twitter Chat.

Deepening Customer Loyalty with Printed Coupons

By |Aug 25, 2014|

Maintaining customers loyalty is necessary when trying to grow a business. So how do you handle customer complaints? Is your staff empowered to help restore loyalty?

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    Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

By |Aug 18, 2014|

Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.

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    Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

By |Aug 14, 2014|

What really separates companies from one another is how they deal with crisis situations. Learn how to navigate when the waters are rough.

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    Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

By |Aug 13, 2014|

Did you know that 81% of trade show attendees have buying authority? Just as you strive to provide personalized customer experiences through print and digital marketing campaigns, the tradeshow and event space affords similar opportunities.

How To Upsell Your Customers With A Two-Price Offer

By |Aug 11, 2014|

Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!

Five Steps for More Effective Blogs

By |Aug 7, 2014|

Maximize your blog exposure and leverage your blog as an effective marketing tool with these 5 strategies.

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    Customer Replaceable Components: Increasing Productivity with the Xerox D-Series

Customer Replaceable Components: Increasing Productivity with the Xerox D-Series

By |Jul 31, 2014|

Learn how the Xerox D-Series Copier/Printers Customer Replaceable Components can help you increase productivity and reduce downtime.

How To Connect Successfully With Your Prospect On LinkedIn

By |Jul 16, 2014|

Connecting with prospects on LinkedIn the right way will help you build the relationships you want. Learn what are considered ‘best practices’, and what practices will send your prospects running for the hills!