Thought Leadership

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    Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

By |Apr 24, 2014|

A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.

What are the Benefits of 3D Printing to you?

By |Apr 22, 2014|

As with all technologies, there are benefits and drawbacks associated with 3D printing. Heidi Tolliver-Walker examines 7 intriguing benefits this technology offers to those in the commercial print industry.

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    How to Create a Successful Case Study for Variable Data Printing

How to Create a Successful Case Study for Variable Data Printing

By |Apr 16, 2014|

Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.

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    Why Case Studies Can Help You Successfully Sell Variable Data Print

Why Case Studies Can Help You Successfully Sell Variable Data Print

By |Apr 10, 2014|

Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.

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    How Mindset can Make a Huge Difference to your Sales Results

How Mindset can Make a Huge Difference to your Sales Results

By |Apr 3, 2014|

Some sales people believe the print market is driven by price. Others see opportunities to increase profits by offering unique solutions. Find out how two people can see the same situation differently.

How To Create Engaging Social Media Content

By |Mar 27, 2014|

Having a presence on social media is important, but Is the content you share engaging and relevant to your customers and prospects? Here are tips on HOW to create content that your audience is sure to value.

How Do You Overcome Inefficiencies, Bottlenecks and Waste?

By |Mar 26, 2014|

Have you ever considered how much money is lost each year due to inefficient processes, bottlenecks and waste? A look at the benefits associated with an optimized plant layout and workflow and how you can get involved.

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    Who’s Doing 3D Printing in the Commercial Printing Industry? These Shops Are…

Who’s Doing 3D Printing in the Commercial Printing Industry? These Shops Are…

By |Mar 24, 2014|

Is 3D printing a business model that commercial printers can pursue? Heidi Tolliver-Walker examines how four commercial print industry shops and a packaging design shop are using their 3D printers.

Why You Should Avoid Selling On Social Media

By |Mar 20, 2014|

Have you ever experienced a pushy sales pitch at a network event? You probably found it unpleasant and frustrating. Don’t make the same mistake in social media! Here are things you should and shouldn’t be doing in social media.

10 Trends Print Providers Need to Act Upon in 2014

By |Mar 18, 2014|

Print providers have faced more than their share of change in recent years. Barb Pellow looks at 10 trends that will create opportunities for print providers in 2014…and tips on how to take advantage.