A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.
As with all technologies, there are benefits and drawbacks associated with 3D printing. Heidi Tolliver-Walker examines 7 intriguing benefits this technology offers to those in the commercial print industry.
Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.
Selling Variable Data Print requires a special approach. Buyers of these services are often being presented with a new way of thinking and being asked to accept an increased unit cost on their print. See how case studies can help you persuade them.
Some sales people believe the print market is driven by price. Others see opportunities to increase profits by offering unique solutions. Find out how two people can see the same situation differently.
Have you ever considered how much money is lost each year due to inefficient processes, bottlenecks and waste? A look at the benefits associated with an optimized plant layout and workflow and how you can get involved.
Is 3D printing a business model that commercial printers can pursue? Heidi Tolliver-Walker examines how four commercial print industry shops and a packaging design shop are using their 3D printers.
Print providers have faced more than their share of change in recent years. Barb Pellow looks at 10 trends that will create opportunities for print providers in 2014…and tips on how to take advantage.