Thought Leadership

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    Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

By |Aug 18, 2014|

Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.

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    Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

By |Aug 14, 2014|

What really separates companies from one another is how they deal with crisis situations. Learn how to navigate when the waters are rough.

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    Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

By |Aug 13, 2014|

Did you know that 81% of trade show attendees have buying authority? Just as you strive to provide personalized customer experiences through print and digital marketing campaigns, the tradeshow and event space affords similar opportunities.

How To Upsell Your Customers With A Two-Price Offer

By |Aug 11, 2014|

Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!

Five Steps for More Effective Blogs

By |Aug 7, 2014|

Maximize your blog exposure and leverage your blog as an effective marketing tool with these 5 strategies.

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    Customer Replaceable Components: Increasing Productivity with the Xerox D-Series

Customer Replaceable Components: Increasing Productivity with the Xerox D-Series

By |Jul 31, 2014|

Learn how the Xerox D-Series Copier/Printers Customer Replaceable Components can help you increase productivity and reduce downtime.

How To Connect Successfully With Your Prospect On LinkedIn

By |Jul 16, 2014|

Connecting with prospects on LinkedIn the right way will help you build the relationships you want. Learn what are considered ‘best practices’, and what practices will send your prospects running for the hills!

How are Sailing and the Print Industry Related?

By |Jul 14, 2014|

Print and sailing are not something normally put together. Look at print in a new light with this analogy that will prepare you for the storm.

BYU Finds Students Prefer Printed Course Materials

By |Jul 8, 2014|

An exclusive look at a study conducted by Brigham Young University (BYU), looking at student preferences when it comes to print versus electronic media.

How Linkedin Can Find You The Perfect Prospect

By |Jul 1, 2014|

Finding the right prospects to target on LinkedIn can be challenging. Learn how to master this tactic with 3 simple and easy steps.