Thought Leadership

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    Does your Sales Team Need Special Training to Sell Digital Print?

Does your Sales Team Need Special Training to Sell Digital Print?

By |Aug 18, 2015|

Digital and litho are two completely separate print processes. So it only makes sense that each requires different sales personnel with very different training…right?

7 ways to use an elevator pitch

By |Aug 4, 2015|

7 places an elevator pitch can be used to help you win new business.

How to Create an Elevator Pitch that Wins New Business

By |Jul 1, 2015|

Most home-buyers decide if they’re interested in a house within 60 seconds of walking through the front door. It’s the same in sales with prospects you meet for the first time. Here’s how to master the art of an elevator pitch.

How to Fire your Customer

By |Jun 9, 2015|

Perhaps you’ve decided that you have one or two clients that are no longer right for you. Here’s how to go about firing them.

Can a Toner Plant Truly be ‘Green’?

By |Jun 1, 2015|

An inside look at a state-of-the-art manufacturing facility that grows energy efficient toner.

What types of customer should you consider getting rid of?

By |May 20, 2015|

Do you have problematic customers tying up resources and hurting your margins? Here are 4 factors to consider when evaluating which customers to fire.

Why You Should Fire a Customer Today

By |May 5, 2015|

Have you ever had a customer you regret becoming involved with? Problematic customers eat away at margins and divert your attention away from more valuable opportunities. Learn why you likely have more customers that should be fired than you realize.

Why an Uneducated Customer is Great for your Business

By |Apr 21, 2015|

Your customers may not always understand what goes into producing a print job. For your profit margins, that can actually be a very good thing. Continue reading to learn why.

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    Can Choosing the ‘Right’ Print Jobs Maximize Profit Margins?

Can Choosing the ‘Right’ Print Jobs Maximize Profit Margins?

By |Apr 11, 2015|

When sales teams aren’t given guidance on what types of customers to seek, they are left to simply ‘fill the presses’. See how choosing the ‘right’ print jobs can help you maximize resources — and profits.

Helping your Sales Team Craft a Winning Message

By |Mar 31, 2015|

Does your sales messaging focus on service, quality or competitive pricing? If so, consider changing it. To your customers, you look the same as 98% of the suppliers they deal with. And when this happens, they are forced to choose on price. Learn how to make your messaging stand apart!