Digital and litho are two completely separate print processes. So it only makes sense that each requires different sales personnel with very different training…right?
7 places an elevator pitch can be used to help you win new business.
Most home-buyers decide if they’re interested in a house within 60 seconds of walking through the front door. It’s the same in sales with prospects you meet for the first time. Here’s how to master the art of an elevator pitch.
Perhaps you’ve decided that you have one or two clients that are no longer right for you. Here’s how to go about firing them.
An inside look at a state-of-the-art manufacturing facility that grows energy efficient toner.
Do you have problematic customers tying up resources and hurting your margins? Here are 4 factors to consider when evaluating which customers to fire.
Have you ever had a customer you regret becoming involved with? Problematic customers eat away at margins and divert your attention away from more valuable opportunities. Learn why you likely have more customers that should be fired than you realize.
Your customers may not always understand what goes into producing a print job. For your profit margins, that can actually be a very good thing. Continue reading to learn why.
When sales teams aren’t given guidance on what types of customers to seek, they are left to simply ‘fill the presses’. See how choosing the ‘right’ print jobs can help you maximize resources — and profits.
Does your sales messaging focus on service, quality or competitive pricing? If so, consider changing it. To your customers, you look the same as 98% of the suppliers they deal with. And when this happens, they are forced to choose on price. Learn how to make your messaging stand apart!