Thought Leadership

3 Ways you Should be Educating your Sales Force

By |Jan 19, 2016|

A look at where most sales training goes wrong, and three critical bits of information your sales team must know.

Using Customer Surveys to Upsell

By |Jan 11, 2016|

80% of companies think they give above average customer service, yet only 8% of customers feel they receive it. Where do you stand and how can you improve?

How To Keep Presses Busy Over Holiday Periods

By |Dec 17, 2015|

Everyone dreads the thought of an idle press. Here are strategies to help you minimize the effects of quiet holiday periods.

Upselling by Creating an Upgrade Path

By |Dec 10, 2015|

Offering upgrades is not about increasing turnover, it’s about increasing profit margins. Tips on what services to offer, when to offer them, and who to offer them to.

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    Next Generation Magazines: Customized, Personalized and Interactive

Next Generation Magazines: Customized, Personalized and Interactive

By |Dec 3, 2015|

A look at the past, present and future of printed magazines with personalized content, and how inkjet technologies are changing the publishing segment.

VDP: The State of the Industry

By |Nov 17, 2015|

A look at the current state and future outlook for Variable Data Printing among commercial and in-plant printers.

Can Proactive Selling Lead to Upsell Opportunities?

By |Nov 12, 2015|

Proactive selling is the technique where companies anticipate their clients’ needs, leading to upsell opportunities. Get started with ideas from this blog.

Navigating the Alphabet Soup of Procurement: RFI, RFQ, RFP

By |Oct 22, 2015|

RFI, RFQ and RFP: What they are, how they’re different, and how they fit together when evaluating potential technology investments.

Can a Client Network Lead to Upsell Opportunities?

By |Oct 20, 2015|

If you’re in sales, you know how dangerous it can be to have just a single relationship inside your customer’s business. See the power of expanding your client network.

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    The Art of Customer Engagement: Join us for the Premier Event for Cross-Media Professionals

The Art of Customer Engagement: Join us for the Premier Event for Cross-Media Professionals

By |Oct 9, 2015|

With over 25 breakout sessions and top multi-channel marketing innovators in attendance, this year’s XMPie Users Group Conference is a can’t-miss event.