Thought Leadership

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    The Four-Letter Word That’s Top-of-Mind for Marketers Today

The Four-Letter Word That’s Top-of-Mind for Marketers Today

By |Sep 18, 2014|

Three ways in which data is changing the marketing landscape, creating opportunities for data-savvy marketing services providers

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    Have More Effective Sales Conversations with 3-Word Planning

Have More Effective Sales Conversations with 3-Word Planning

By |Sep 16, 2014|

Do you get frustrated when picking up the phone and hearing a pitch from a telemarketer? Ensure your sales conversations and presentations don’t sound scripted and robotic! Learn how to use 3-word planning to more effectively communicate.

How Price Anchoring Increases Print Profits

By |Sep 8, 2014|

People are happy to shop around for the cheapest prices. That doesn’t mean that there are not some great opportunities for price anchoring in print.

How to Increase Your Print Prices Through Valuation

By |Aug 28, 2014|

Showing the value your services bring to customers is critical. Learn tips on how to successfully increase prices and grow margin…while still delivering value.

Optimizing Your Online Presence 101

By |Aug 26, 2014|

Interested in learning more about online marketing, search engine optimization, content marketing and social media? We’ve got you covered with a recap of a recent Xerox-hosted Twitter Chat.

Deepening Customer Loyalty with Printed Coupons

By |Aug 25, 2014|

Maintaining customers loyalty is necessary when trying to grow a business. So how do you handle customer complaints? Is your staff empowered to help restore loyalty?

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    Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

Case Study: How to Increase Profits When Selling Multi-Channel Print With Price Anchoring

By |Aug 18, 2014|

Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.

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    Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

Business Strategy: Navigating through Challenging Waters (Only for Daredevils!)

By |Aug 14, 2014|

What really separates companies from one another is how they deal with crisis situations. Learn how to navigate when the waters are rough.

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    Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

Turn Your Next Trade Show Exhibit into Your Next Digital Marketing Campaign

By |Aug 13, 2014|

Did you know that 81% of trade show attendees have buying authority? Just as you strive to provide personalized customer experiences through print and digital marketing campaigns, the tradeshow and event space affords similar opportunities.

How To Upsell Your Customers With A Two-Price Offer

By |Aug 11, 2014|

Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!