Learn how one company used price anchoring to gain more profit by making customers look at value in a different way.
Did you know that 81% of trade show attendees have buying authority? Just as you strive to provide personalized customer experiences through print and digital marketing campaigns, the tradeshow and event space affords similar opportunities.
Upselling is a great way to persuade your customers to spend more. With print, there are opportunities to increase your profit margins by presenting your customer with value-added services. Learn how to get started!
Learn how the Xerox D-Series Copier/Printers Customer Replaceable Components can help you increase productivity and reduce downtime.
Print and sailing are not something normally put together. Look at print in a new light with this analogy that will prepare you for the storm.
An exclusive look at a study conducted by Brigham Young University (BYU), looking at student preferences when it comes to print versus electronic media.