Search Engine Optimization and Search Engine Marketing are impacting the way customer jobs enter your production workflow. Howie Fenton looks at how SEO, SEM, CRM and Print MIS can all work together.
Web-to-print is transforming the print industry, delivering a host of benefits for print providers and their customers. However, some are having difficulty convincing customers of these benefits. Here are 10 steps to effectively marketing your Web-to-print services
For print providers, business cards represent an opportunity to strengthen customer relationships and probe about other work. But it can also be a low-margin and demanding job with color and registration challenges. See how the Xerox Color C75 and J75 Presses simplify these tasks with automated capabilities.
Does your sales team spend the majority of their time helping customers on commodity-based revenue streams? Read first-hand how this Business Development consultant helped a print provider with a web-to-print solution, moving commodity sales to the web and freeing their sales force to focus on more opportunistic customer opportunities.
A recent NAPL survey asked participants about the success they’ve seen using web-to-print, with more than half citing increased sales and two-thirds saying it has streamlined their production workflow. But many have experienced challenges as well. Continue reading to see all the survey results:
Does your print business struggle with workflow challenges? What if you could remove costly manual prepress steps, reducing your costs and reducing the time it takes to get jobs through your shop. See how Xerox FreeFlow Core can free up your resources from repetitive tasks and move them to higher value jobs.
Although some countries are more progressive, a more universal truth is that across all countries, the skill sets needed are changing faster than most curriculum. Howie Fenton of NAPL shares the five skill sets needed for companies to succeed in the ever-changing print industry.
Delivering Value to your Clients: Expand your Offerings with Performance, Image Quality and Automation
In the ultra-competitive print industry, it is clear that your customers of today and tomorrow have choices. What sets your business apart? Is it your technology, variable data services, or fast turn-around times? After outsourcing £1,000 worth of work per month to local digital printers, British printer, KJB, shares their experience venturing into digital print with a new Xerox DocuColor 8080, allowing the company to tap into new growth opportunities.
Written by Howard Fenton
Senior Technology Consultant
InfoTrends recently published a study entitled “Print Vs. Non-Print: InfoTrends Analyzes the True Cost of Business Communications.” What was most interesting
Written by Jo Oliphant
Manager, Continuous Feed Europe
When thinking about your business, if you ask yourself the question “how efficient is my business?”, what response would