Recently, Matthew Parker discussed the need for printing companies to revisit their website strategy and follow an approach used by travel agencies – focus on the customer and provide information that is engaging to them. Dharminder Biharie offers his perspective and insights.
Big data, mobile communications, interactive print and inkjet technologies all represent some of the top trends and print business opportunities in 2014. Join Xerox and InfoTrends for 6 free webinars taking place throughout the year.
Do you need to get your marketing messages read and noticed? Learn about a technology that is readily available, very affordable, and delivers proven results: Paper
What drives some graphic communications providers to treat environmental sustainability as a pillar of the business, on par with customer satisfaction and financial success? Here are 3 reasons to be passionate about embracing environmental sustainability.
Think about your company’s website. Is it engaging? Here are 3 ideas for the type of information you could be featuring…leading to profitable client relationships.
Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part II)
We continue our look at how using a quadrant model can help you evaluate your business offerings in terms of financial and logistical risks. Today we look at Strategic and Lever Products, and what they can mean for your business.
Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part I)
Have you ever used a quadrant model to evaluate your business offerings in terms of financial and logistical risks? A look at Commodity and Logistics Products, and what they can mean for your business
In today’s “e-everything” world, a single sheet of paper can cut through the clutter to reach marketing targets. And for print providers, specialty media can open new markets with unique solutions in photo specialty products, packaging and dimensional mailers. For one print provider, 20% of their annual growth is achieved with media-driven applications.
Automation has a growing role in your customers’ marketing programs. Plugging into those programs can build strong annuity revenue streams and strengthen not only your customer relationships, but your customers’ customer relationships. Continue reading to learn how.