Business Development

10 Trends Print Providers Need to Act Upon in 2014

By |Mar 18, 2014|

Print providers have faced more than their share of change in recent years. Barb Pellow looks at 10 trends that will create opportunities for print providers in 2014…and tips on how to take advantage.

Does Your Website Invite Customers or Turn Them Away?

By |Mar 6, 2014|

Recently, Matthew Parker discussed the need for printing companies to revisit their website strategy and follow an approach used by travel agencies – focus on the customer and provide information that is engaging to them. Dharminder Biharie offers his perspective and insights.

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    New Webinar Series Focuses on Top Print Business Opportunities in 2014

New Webinar Series Focuses on Top Print Business Opportunities in 2014

By |Feb 26, 2014|

Big data, mobile communications, interactive print and inkjet technologies all represent some of the top trends and print business opportunities in 2014. Join Xerox and InfoTrends for 6 free webinars taking place throughout the year.

The Value of Print (A Letter to Marketing Managers)

By |Feb 20, 2014|

Do you need to get your marketing messages read and noticed? Learn about a technology that is readily available, very affordable, and delivers proven results: Paper

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    Three Reasons to be Passionate about Environmental Sustainability

Three Reasons to be Passionate about Environmental Sustainability

By |Feb 11, 2014|

What drives some graphic communications providers to treat environmental sustainability as a pillar of the business, on par with customer satisfaction and financial success? Here are 3 reasons to be passionate about embracing environmental sustainability.

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    Why Most Printing Company Websites Don’t Get Results – and What to do About it

Why Most Printing Company Websites Don’t Get Results – and What to do About it

By |Feb 5, 2014|

Think about your company’s website. Is it engaging? Here are 3 ideas for the type of information you could be featuring…leading to profitable client relationships.

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    Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part II)

Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part II)

By |Jan 28, 2014|

We continue our look at how using a quadrant model can help you evaluate your business offerings in terms of financial and logistical risks. Today we look at Strategic and Lever Products, and what they can mean for your business.

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    Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part I)

Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part I)

By |Jan 23, 2014|

Have you ever used a quadrant model to evaluate your business offerings in terms of financial and logistical risks? A look at Commodity and Logistics Products, and what they can mean for your business

Changes in Internet Marketing in 2014

By |Nov 12, 2013|

A recent Forbes article forecast the 7 marketing trends that would dominate 2014. Included were several Internet marketing practices, some of which may be impacted by recent changes to Google’s algorithm, known as Hummingbird.

More Than 20% of Irongate Digital’s Annual Growth is From Specialty Media

By |Nov 4, 2013|

In today’s “e-everything” world, a single sheet of paper can cut through the clutter to reach marketing targets. And for print providers, specialty media can open new markets with unique solutions in photo specialty products, packaging and dimensional mailers. For one print provider, 20% of their annual growth is achieved with media-driven applications.