Business Development

The Value of Print (A Letter to Marketing Managers)

By |Feb 20, 2014|

Do you need to get your marketing messages read and noticed? Learn about a technology that is readily available, very affordable, and delivers proven results: Paper

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    Three Reasons to be Passionate about Environmental Sustainability

Three Reasons to be Passionate about Environmental Sustainability

By |Feb 11, 2014|

What drives some graphic communications providers to treat environmental sustainability as a pillar of the business, on par with customer satisfaction and financial success? Here are 3 reasons to be passionate about embracing environmental sustainability.

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    Why Most Printing Company Websites Don’t Get Results – and What to do About it

Why Most Printing Company Websites Don’t Get Results – and What to do About it

By |Feb 5, 2014|

Think about your company’s website. Is it engaging? Here are 3 ideas for the type of information you could be featuring…leading to profitable client relationships.

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    Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part II)

Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part II)

By |Jan 28, 2014|

We continue our look at how using a quadrant model can help you evaluate your business offerings in terms of financial and logistical risks. Today we look at Strategic and Lever Products, and what they can mean for your business.

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    Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part I)

Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part I)

By |Jan 23, 2014|

Have you ever used a quadrant model to evaluate your business offerings in terms of financial and logistical risks? A look at Commodity and Logistics Products, and what they can mean for your business

Changes in Internet Marketing in 2014

By |Nov 12, 2013|

A recent Forbes article forecast the 7 marketing trends that would dominate 2014. Included were several Internet marketing practices, some of which may be impacted by recent changes to Google’s algorithm, known as Hummingbird.

More Than 20% of Irongate Digital’s Annual Growth is From Specialty Media

By |Nov 4, 2013|

In today’s “e-everything” world, a single sheet of paper can cut through the clutter to reach marketing targets. And for print providers, specialty media can open new markets with unique solutions in photo specialty products, packaging and dimensional mailers. For one print provider, 20% of their annual growth is achieved with media-driven applications.

Beyond the Shop Floor: Automating Your Customer’s Marketing

By |Sep 12, 2013|

Automation has a growing role in your customers’ marketing programs. Plugging into those programs can build strong annuity revenue streams and strengthen not only your customer relationships, but your customers’ customer relationships. Continue reading to learn how.

Different Paths Lead Providers to SMB Aggregation Opportunity

By |Apr 30, 2013|

See how two print and marketing service providers have found growth by aggregating production volume from small and medium-sized businesses that share industry-specific marketing needs. With over 6 million SMBs in the United States, opportunities exist for those that can target verticals in a systematic way, all while offering value-added services.

Define Your Target Market as Tightly as Possible

By |Apr 11, 2013|

One of the best ways to gain an edge in today’s hyper-competitive graphic communications industry is by defining, pursuing and becoming an expert in target markets. That’s exactly what enabled Echo Communicate, a Baltimore-based graphic communications company, to become so successful. Focusing on one vertical market gave Echo the opportunity to become an expert and led to exponential growth and higher margins.