A recent Forbes article forecast the 7 marketing trends that would dominate 2014. Included were several Internet marketing practices, some of which may be impacted by recent changes to Google’s algorithm, known as Hummingbird.
In today’s “e-everything” world, a single sheet of paper can cut through the clutter to reach marketing targets. And for print providers, specialty media can open new markets with unique solutions in photo specialty products, packaging and dimensional mailers. For one print provider, 20% of their annual growth is achieved with media-driven applications.
Automation has a growing role in your customers’ marketing programs. Plugging into those programs can build strong annuity revenue streams and strengthen not only your customer relationships, but your customers’ customer relationships. Continue reading to learn how.
See how two print and marketing service providers have found growth by aggregating production volume from small and medium-sized businesses that share industry-specific marketing needs. With over 6 million SMBs in the United States, opportunities exist for those that can target verticals in a systematic way, all while offering value-added services.
One of the best ways to gain an edge in today’s hyper-competitive graphic communications industry is by defining, pursuing and becoming an expert in target markets. That’s exactly what enabled Echo Communicate, a Baltimore-based graphic communications company, to become so successful. Focusing on one vertical market gave Echo the opportunity to become an expert and led to exponential growth and higher margins.
Senior Technology Consultant
As we prepare to publish our fourth Digital Services White paper, we are analyzing the data and following up with phone interviews
Written by Joel Basa, e-Marketing Manager at Xerox Corporation
In our current business environment, no two days are alike. Think of yesterday? One week ago? One month