In the face of price competition and a crowded marketplace, how can you deliver value to restore healthy margins? Three print providers who have successfully confronted these issues weigh in.
Learn how mobile is quickly becoming a dominant force in the graphic communications industry and what businesses can do to keep up with this change.
Your customers rely on data intelligence for their marketing efforts. Consider this: two-thirds of senior marketing executives say they are overwhelmed by the volume of data they receive. Plenty of opportunities exist to assist customers by getting involved in the big data game. See how one direct marketing service provider is taking the next step.
Print providers have faced more than their share of change in recent years. Barb Pellow looks at 10 trends that will create opportunities for print providers in 2014…and tips on how to take advantage.
Recently, Matthew Parker discussed the need for printing companies to revisit their website strategy and follow an approach used by travel agencies – focus on the customer and provide information that is engaging to them. Dharminder Biharie offers his perspective and insights.
Big data, mobile communications, interactive print and inkjet technologies all represent some of the top trends and print business opportunities in 2014. Join Xerox and InfoTrends for 6 free webinars taking place throughout the year.
Do you need to get your marketing messages read and noticed? Learn about a technology that is readily available, very affordable, and delivers proven results: Paper
What drives some graphic communications providers to treat environmental sustainability as a pillar of the business, on par with customer satisfaction and financial success? Here are 3 reasons to be passionate about embracing environmental sustainability.
Think about your company’s website. Is it engaging? Here are 3 ideas for the type of information you could be featuring…leading to profitable client relationships.
Analyzing your Business Model: A Business Development Look at Financial and Logistical Risk (Part II)
We continue our look at how using a quadrant model can help you evaluate your business offerings in terms of financial and logistical risks. Today we look at Strategic and Lever Products, and what they can mean for your business.