Think the buzz around social media isn’t worth paying attention to? See how a print provider was able to increase sales by 46% by investing time and effort in social media.
By mparker|Jan 27, 2014|
Have you noticed how print has always been under threat? First it was radio. Then it was television. Next, the Internet. And now it’s social media that is threatening to put an end to print. 3 reasons why social media is a great opportunity for the print industry:
Bringing in 2014: Popular Blog Posts From the Past Year (Including SEO, Print as Part of the Marketing Mix and more!)
By Bill Michael|Dec 31, 2013|
As 2013 begins to unwind, we find ourselves reflecting on the year that was and looking to make 2014 an even better experience for ourselves and our customers. Here’s a look at some of the most popular blog posts in 2013, including how to increase SEO and generate more leads, whether SEO or SMO is more effective for marketing, 5 reasons why print should always be a part of your marketing mix, and much more.
By Customer Guest Blogger|Nov 13, 2013|
While the latest Google algorithm update may impact your website’s rankings, it also opened a huge opportunity for you to grow your printing company. Katherine Tattersfield of PrintFirm.com shares insight on how you can reap the benefits of Hummingbird.
By Customer Guest Blogger|Oct 23, 2013|
Research shows that using Twitter helps foster communication while promoting informal learning. Vladimir Gendelman, Founder and CEO of Company Folders, provides an overview of over 40 print-related Twitter accounts you’ll want to follow – all full of great content and helpful information.
By Bill Michael|Aug 28, 2013|
What happens when you gather passionate members of the print community – from social media directors to business development professionals to production managers – and get them to weigh in on all-things-print during an hour long Twitter chat? We had the great pleasure of finding out first-hand, as @XeroxProduction hosted the August 21st #PrintChat session. With more than 50 participants and nearly 700 tweets – it was an incredibly fast-paced session filled with a range of unique and valuable perspectives. Check-out our recap!
By Howie Fenton|Jun 11, 2013|
There are different approaches to offering mobile service and some tie a printed piece to mobile solution. The first print technology to bridge the gap is QR codes, but some are starting to say that NFC or “near field communication” might have greater potential than QR codes.