Written by Joel Basa
eMarketing Manager
Xerox Corporation

Goodbye 2011 and hello 2012!!! 365 days goes by so fast! Since Christina just reviewed many of the things that happened on the Digital Printing Hot Spot Blog in 2011, I started thinking about 2012 and started to formulate my “Wish List” for 2012. My wishes tend to fall in one of 3 categories: Our Industry, Social Media, and Outside of Work. I’d like to share one wish from each of those categories with you.

Wish for Our Industry

I wish for consumers/businesses to realize print is far from dead. In the past few years, we’ve heard more and more about, “print is dead.” However, I think we should really say print is evolving. E-Presentment is going to rise but there are other areas of print that are aggressively growing: photo, digital packaging, etc.

Wish for Social Media

One wish I have for 2012 is for me to be more active on Twitter.  Twitter is such a powerful tool and way to communicate but right now I use it more as a way to consume information…not to share information. I hope I can share more info and join more conversations in 2012.

Wish Outside of Work

I’m an avid boxing fan. The one thing I’d like to see happen in 2012 is for a fight between Manny Pacquiao and Floyd Mayweather. Right now, both sides have been guilty of not wanting this fight to happen but I hope they have this fight in 2012…or at least commit to fighting in early 2013.

I have many more wishes…another one being I wish that you, the reader, will share your wishes with the rest of us! I’d like to know, what are your wishes from your industry, social media and outside of work? Please share your wishes in 2012 by commenting below!