Written by Jerry Murray
Vice President, Marketing, Graphic Communications Business Group
Xerox Corporation

I always read with great interest when a major news outlet such as The Wall Street Journal covers the graphic communications industry – whether about how the role of print is changing, the rise of self-publishing or especially when a company identifies graphic communications as a major growth platform, as has been the case with Kodak and HP recently.

It’s no wonder that our competition is fighting for a piece of the digital print market – Caslon forecasts that digital page volume will reach 800 billion pages by 2013 (600B mono, 200B color), with 27% growth in color pages, driven by collateral, transactional, direct marketing, and books.

As the company that literally created the digital on-demand industry, Xerox has continued to evolve its market-leading technology, workflow software and business development support. Success in the market – for vendors and for print providers – is dependent on so much more than the press itself.

Xerox is the market leader in the U.S. and Europe in the production color segment, leaning on the strength of the iGen family and award-winning Color 800/1000 presses. And Q4 saw a 15 percent increase in installs of these high-end color systems.

From the popular Xerox Color 550/560 printers to the high-speed Xerox CiPress 500 Production Inkjet System we offer a digital press for any print operation, regardless of volume or application requirements. For example, Standard Register recently purchased eight iGen4 EXP Presses to deliver high-quality marketing materials to its clients; dmh marketing partners calls its CiPress 500 system a “revolutionary, industry-changing solution.”

We’ll continue to focus on what matters most to our customers – providing digital technology and services to take their productivity and profit to the next level.