Carro Ford

Content Marketing, LEO

A versatile and very experienced content marketer who helps connect business professionals to information that helps solve business problems. Also the author of "The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude."

Finding Answers to Print Labor Shortage

By |Jul 19, 2018|

Concerned about the long-term viability of staffing your own print business? According to Bureau of Labor Statistics, the median age for the print industry as of

5 Must-Have Features for Your B2B Web-to-Print Storefront

By |Jun 29, 2018|

This post originally appeared on the XMPie site. It’s republished here with permission.

Today, if you don’t have a web-to-print (W2P) solution you may be missing out

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    Xerox Technology Helps Make Sweet Music at Rochester Jazz Festival

Xerox Technology Helps Make Sweet Music at Rochester Jazz Festival

By |Jun 19, 2018|

Guest post by Karen Cole, Xerox Global Product Marketing Manager (WSBG), Light Production, EFI-Fiery and Solutions 

If it’s June, it’s time for the Rochester International Jazz Festival.

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    Book Publishing Case Study: Office Depot Adds Inkjet Press to Pursue Education Market

Book Publishing Case Study: Office Depot Adds Inkjet Press to Pursue Education Market

By |Jun 13, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney

Where is your print business on the inkjet journey? The 2018 Inkjet Summit brought together many

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    How to Host an Irresistible Open House for Your Print Business

How to Host an Irresistible Open House for Your Print Business

By |Jun 7, 2018|

This two-part post is based on content shared during this webinar: “7 Result-Generating Ideas You Can Implement Today.” Among other topics, the program took a deep

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    Resource List: What to Know About Production Print Workflow Automation

Resource List: What to Know About Production Print Workflow Automation

By |May 30, 2018|

Digital presses and enhanced inks are reliable sources of new revenue for a print business, but print pros know of another profit enhancer – your workflow.

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    Transform Your Document Ordering with a Marketing Portal with Built-in VDP features

Transform Your Document Ordering with a Marketing Portal with Built-in VDP features

By |May 22, 2018|

(Guest post by Ayelet Szabo-Melamed, Director of Marketing at XMPie. It originally published on XMPie.com on April 17, 2018.)

Today, many enterprises are using Variable Data Printing (VDP)

Add Print Interns. Grow Print Revenue.

By |May 17, 2018|

(This special post is based entirely on content shared by Gina Testa, President, Gina Testa Consulting, during this webinar: “7 Result-Generating Ideas You Can Implement Today.”)

Wherever

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    New Xerox Iridesse Press Paints A Rainbow of Revenue Opportunity

New Xerox Iridesse Press Paints A Rainbow of Revenue Opportunity

By |May 9, 2018|

Guest post by Mary Roddy, Global Product Marketing Manager, Xerox

Increasingly today, when people decide to print, they want something they can’t get through digital media alone,

Tales of Inkjet Success from the Inkjet Summit

By |May 3, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney

More people are joining and investing in the growing inkjet movement, but it’s a big