Carro Ford

Content Marketing, LEO

A versatile and very experienced content marketer who helps connect business professionals to information that helps solve business problems. Also the author of "The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude."

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    Contrary to Popular Belief, Sustainability Efforts Remain Strong

Contrary to Popular Belief, Sustainability Efforts Remain Strong

By |Apr 20, 2018|

(With Earth Day just around the corner, it seems worthwhile to take another look at this post by popular industry consultant, Howie Fenton.)

Will the withdrawal from

What’s the Formula for Embellishment Success?

By |Apr 10, 2018|

Guest post by Andrew Gunn, Director of Product Marketing Xerox NAO Operations

In a CMYK world, what stands out? Spot varnish, foil, raised printing, effects like glitter

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    What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

By |Apr 4, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.)
Hint: It’s All About the Customer Experience
Here at XMPie, we use

The New Power of Printed Catalogs

By |Mar 27, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney 

Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are

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    Millennial Assumptions on the Print Industry: Debunked by a Millennial

Millennial Assumptions on the Print Industry: Debunked by a Millennial

By |Mar 23, 2018|

Guest post by Jacob T. Jackson, Xerox Marketing Communications Associate

According to the Bureau of Labor Statistics, the median age in the print industry as of 2017 sits at

Special Book Puts On-Demand Personalization to Work

By |Mar 8, 2018|

There’s a reason personalization stays on the marketer’s radar. People like it. Customers prefer personalized information. One study found people were 40% more willing to buy

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    Color for Clients: When They Know What They Want – and When They Don’t

Color for Clients: When They Know What They Want – and When They Don’t

By |Mar 5, 2018|

Guest post by Karen Cole, Xerox Global Product Marketing Manager
Color is one of the most visible benefits of digital printing, but it’s often seen as a

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    12 Questions to Ask About Inkjet Press Total Cost of Ownership

12 Questions to Ask About Inkjet Press Total Cost of Ownership

By |Feb 26, 2018|

The business potential of inkjet printing has caught your eye. You’ve read the articles and blogs, watched the videos, studied the research, and prowled a conference

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    Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

By |Feb 19, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy)

In an age where digital typography rules, there’s nothing more personal – or special – than

Do You Know Enough About Measuring Paper Moisture?

By |Feb 12, 2018|

Guest post by John M Viavattine, Manager, Media Technology Center Laboratory, and Principal Engineer, Digital Printing Substrates and Applications.

Experienced print professionals understand the impact of paper