Christina Vullo

The Second Myth of Print Sales: Relationship Selling Brings in the Business

By |Aug 22, 2013|

Sales people that continue to use relationship selling will find that they get poorer results in return for a lot of hard work. Often, their prospect will be delighted at all the help, friendship and free consultancy that they get from these sales people. But they will often go elsewhere to place orders. So relationship sellers will struggle to control a solid sales pipeline. They may find it very hard to achieve the targets that they have been set.

The First Myth of Print Sales: More Sales Activity Creates More Profit

By |Aug 8, 2013|

Matthew Parker explains that “more activity equals more profit” is a myth for those involved in print sales. People who end up with commodity sales and commodity customers are losing profit and failing to meet their full potential.

Adding Dimension and Texture to Print with the Xerox Color 800/1000 Press and EFI Fiery Image Enhance

By |Jun 18, 2013|

Perhaps you knew of the ability to add clear dry ink to images and text with the Xerox Color 800/1000 Press. But what if you could also add dimension and texture to the output? What opportunities could that open for your customers and your business?

Do You Engage with Other Print Providers Online? Here are 6 Reasons Why You Should

By |Jun 4, 2013|

From increased credibility and referrals to inspiration for your commercial print business, Katherine Tattersfield of shares the value of interacting with other printers through social media.

Industry Knowledge, Networking and Collaboration – Three Ingredients Essential for Growth.

By |May 23, 2013|

Undoubtedly, achieving growth is on everyone’s mind at the moment. Here’s how the three essential ingredients of Xerox’s Premier Partners Network are helping the world’s top digital printers grow in today’s challenging marketplace.

Is the Perfect Storm Over? For Most, Not Quite Yet.

By |Apr 25, 2013|

The printing industry had experienced a perfect storm as a result of several major disruptions. These include cyclical changes in our economy, structural changes such as rising postal rates, more work done on local printers and copiers, technology changes, and changes to the business model. Are you feeling the after effects of the storm? What are you doing to create your own recovery?

How to Increase SEO and Generate Sales Leads

By |Apr 15, 2013|

Howie Fenton explains why search engine optimization is important and how to make it work for your business in order to gain higher rankings on Google and other search engines and generate new sales leads.

Print MIS: Not a Luxury but Essential for Today’s Business

By |Feb 12, 2013|

Written by Howard Fenton
Senior Technology Consultant

One of the surprises in the NAPL 2012/2013 Digital and Large Format Pricing Study  was the amount of respondents who were

Overall Equipment Efficiency (OEE)

By |Jan 31, 2013|

Written by Jo Oliphant
Manager, Continuous Feed Europe
Xerox Corporation

When thinking about your business, if you ask yourself the question “how efficient is my business?”, what response would

Happy New Year from the Folks at Gil Hatch!

By |Dec 29, 2012|

Written by Christina Vullo
Social Media Marketing Analyst
Xerox Corporation

2012 has come and gone and the new year is about to begin!

We asked people here at the Gil