Sales people that continue to use relationship selling will find that they get poorer results in return for a lot of hard work. Often, their prospect will be delighted at all the help, friendship and free consultancy that they get from these sales people. But they will often go elsewhere to place orders. So relationship sellers will struggle to control a solid sales pipeline. They may find it very hard to achieve the targets that they have been set.
Matthew Parker explains that “more activity equals more profit” is a myth for those involved in print sales. People who end up with commodity sales and commodity customers are losing profit and failing to meet their full potential.
Adding Dimension and Texture to Print with the Xerox Color 800/1000 Press and EFI Fiery Image Enhance
Perhaps you knew of the ability to add clear dry ink to images and text with the Xerox Color 800/1000 Press. But what if you could also add dimension and texture to the output? What opportunities could that open for your customers and your business?
The printing industry had experienced a perfect storm as a result of several major disruptions. These include cyclical changes in our economy, structural changes such as rising postal rates, more work done on local printers and copiers, technology changes, and changes to the business model. Are you feeling the after effects of the storm? What are you doing to create your own recovery?
Written by Howard Fenton
Senior Technology Consultant
One of the surprises in the NAPL 2012/2013 Digital and Large Format Pricing Study was the amount of respondents who were
Written by Jo Oliphant
Manager, Continuous Feed Europe
When thinking about your business, if you ask yourself the question “how efficient is my business?”, what response would
Written by Christina Vullo
Social Media Marketing Analyst
2012 has come and gone and the new year is about to begin!
We asked people here at the Gil