Digital Printing Hot Spot

Ideas, insights and trends to help you grow your business and get the most out of your production digital print technology.

The Case for Bringing Color Trade Book Production Back Home

Feb 6, 2017|Books and Manuals, Inkjet|

On-shore and on-demand. That can be the future for color trade books if more publishers and book printers adopt high-speed production inkjet technology.

The Biggest Sales Letter Mistakes…And How to Avoid Them

Feb 1, 2017|Business Objectives, Sales|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

Is the Future Value of Print…Multi-Sensory?

Jan 30, 2017|Industry Trends|

What happens when readers are exposed to the same ad across print, desktop and tablet? A new study reveals, and the results may surprise you.

Every Good Sales Letter Has 3 Vital Elements. Does Yours?

Jan 25, 2017|Business Objectives, Sales|

What traits do the best customer-facing sales/marketing letters share?

Nine Steps to Create a Culture of Urgency

Jan 23, 2017|Business Objectives, Industry Trends|

Roughly 70% of all workplace staff is either not engaged or disengaged. Here’s a step-by-step approach to implementing a healthier culture.

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    5 Marketing and Branding Trends that Apply to ALL Industries

5 Marketing and Branding Trends that Apply to ALL Industries

Jan 18, 2017|Industry Trends|

Here’s how the most successful businesses (regardless of industry) are approaching their marketing and branding efforts.

Stand out in a Crowd: How to Get Customers to Notice You

Jan 16, 2017|How-To, Sales|

Do prospects ignore your emails and phone calls? Here are 3 unique communication methods to capture the attention of a potential customer.

2017 State of the Industry and Profitability

Jan 11, 2017|Business Operations, Industry Trends|

The latest printing industry economic reports project 2017 to look a lot like 2016. But is that necessarily a bad thing?

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    How Inkjet and In-Line Finishing Impact Book Production Costs

How Inkjet and In-Line Finishing Impact Book Production Costs

Jan 9, 2017|Books and Manuals, Inkjet|

Thirty years ago, there was only one way to manufacture books – offset printing technology. Today, there’s a new way. Say hello to inkjet.

Strategies to Find (and Acquire) New Customers

Jan 4, 2017|Business Objectives|

Most prospects are not ready to buy from you when first approached. But here are strategies to make them reach out down the road.