Packaging will make up half of retail print by 2018. It’s fundamentally a growth market because however people buy, they like their purchases to come in cool, sustainable packaging.
Many sales people in the print industry are thrown in at the deep end. If you are new to the print industry, this can be a scary way to start a job. But it can also be very beneficial for both you and your company.
Working to reduce SLAs can be complicated. These two root causes for the increasing turnaround times can be corrected, and opportunities to correct them that everyone can implement.
Serious about improving your print selling skills? Have a friend observe you in action and watch for these 5 mistakes.
More and more printing companies are struggling to find experienced print sales people. The trouble lies in the fact that the traditional print sales model no longer works. In today’s market, there are three skills that every hunter sales person should possess.
The recently introduced White Dry Ink from Xerox, designed for its flagship Xerox® iGen® 5 Press, has achieved a new benchmark for brightness and opacity—twice that of competitive digital solutions. That’s one of the reasons it won a Must See ‘Ems Award as one of the top new products at Print 17.
Digital printing enhancement volume is growing quickly. Print buyers are willing to pay for digital enhancements, and can get solid profit margins from them as well. Xerox is helping print providers make the most of this opportunity with award winning specialty inks.
You might be surprised to learn that as we increase automation in our print production workflows, we can create new issues or bottlenecks. Overcoming these issues is called the GAP analysis, and the most common bottlenecks they combat.
Learn how USPS Informed Delivery could change direct mail format and design.
The tools and information you need to be a true marketing partner to your customers are likely a part of your arsenal already – or are at least within reach. Do you currently help clients create printed marketing materials? Do you produce direct mail pieces? Do you bring creativity plus big-picture strategy to your conversations? You’re already in the marketing ballpark.