Digital Printing Hot Spot

Ideas, insights and trends to help you grow your business and get the most out of your production digital print technology.

How One Printer Thrives with Repeatable Marketing Programs

Aug 16, 2017|Business Development, Miscellaneous|

The tools and information you need to be a true marketing partner to your customers are likely a part of your arsenal already – or are at least within reach. Do you currently help clients create printed marketing materials? Do you produce direct mail pieces? Do you bring creativity plus big-picture strategy to your conversations? You’re already in the marketing ballpark.

Seven things you should do on every sales call

Aug 14, 2017|Miscellaneous|

Most buyers hate sales calls, and it is hard to blame them when they are presented with so many poor ones. Here’s how to create a productive call that is useful to both you and your buyer.

Three Things You Need to Know about Augmented Reality—Now

Aug 7, 2017|Miscellaneous|

Augmented reality (AR) has been nipping around the edges of the marketing-verse for awhile. However, there has been a groundswell of investment and commitment from key players that is changing the landscape. If you haven’t been paying (serious) attention, it’s time to start.

Do In-Plants Use Innovative Pricing Strategies? Yes and No!

Jul 31, 2017|Industry Trends, Miscellaneous|

Innovation is a common denominator of leading companies, both commercial and in-plant printers. More innovative pricing philosophies allow companies to charge less for commodity products and more for products perceived to have higher value.

Millennials Love Mail . . . But Why?

Jul 24, 2017|Miscellaneous, Thought Leadership|

Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.

Digital Publishing – A New Revenue Opportunity

Jul 17, 2017|Miscellaneous|

The old saying “If you can’t beat them, join them” now applies to publication printers who are adding digital publishing solutions to their offerings. New digital publishing solutions enable printers and marketing service providers to offer a complete publishing solution, add new revenues, differentiate and become more “sticky” with customers

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    As Print Industry Faces Skills Shortage, Student Competition Closes Gap

As Print Industry Faces Skills Shortage, Student Competition Closes Gap

Jul 10, 2017|Industry Trends, Miscellaneous, Produce More Jobs|

The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.

The Myth of the MSP: How Printers Create Relevant Offerings

Jul 5, 2017|Grow Your Business|

For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.

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    Marking 40 Years of Xerox Laser Printing With Its Inventor Gary Starkweather

Marking 40 Years of Xerox Laser Printing With Its Inventor Gary Starkweathe...

Jun 29, 2017|Miscellaneous|

Laser printing marked a big advance over impact printers with their no-graphics, typewriter-quality output and disruptively loud operations.Meet the man behind the technology, and learn how laser printing came to be, and why it changed the industry.

Improve sales success on the phone by simply slowing down

Jun 26, 2017|Sales|

Print salespeople tend to speak too quickly on the phone. Learn to slow down with tips from inside sales expert Lynn Hidy.