On-shore and on-demand. That can be the future for color trade books if more publishers and book printers adopt high-speed production inkjet technology.
It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.
What happens when readers are exposed to the same ad across print, desktop and tablet? A new study reveals, and the results may surprise you.
What traits do the best customer-facing sales/marketing letters share?
Roughly 70% of all workplace staff is either not engaged or disengaged. Here’s a step-by-step approach to implementing a healthier culture.
The latest printing industry economic reports project 2017 to look a lot like 2016. But is that necessarily a bad thing?
Thirty years ago, there was only one way to manufacture books – offset printing technology. Today, there’s a new way. Say hello to inkjet.