New metallic inks represent an interesting digital print enhancement opportunity.
These trends are proof there’s still lots of opportunity in print.
According to a survey (June 2016) published in In-Plant Graphics Magazine, 63.4% of in-plants accept work from outside their organization, a strategy known with the in-plant community insourcing. The successful use of an insourcing is also motivating some in-plants to hire sales people to help sell to both internal and external customers.
While many companies complain that they cannot afford the time and effort required to achieve operational excellence, market demand is proving to companies that they can’t afford NOT to focus on operational excellence.
The impact of digital disruption continues to impact all industries including the graphic arts business. Contrary to popular belief however, addressing the issues of digital disruption requires more than understanding the technology. It requires a business sense or business acumen.
Whichever sector of print you operate in, personalization can have a big impact on your customers’ businesses.
You can help your customers improve their customers’ aftermarket experience by considering the different aspects of the buyer journey and where print or other marketing tools you offer can make a positive impact.