The tools and information you need to be a true marketing partner to your customers are likely a part of your arsenal already – or are at least within reach. Do you currently help clients create printed marketing materials? Do you produce direct mail pieces? Do you bring creativity plus big-picture strategy to your conversations? You’re already in the marketing ballpark.
Most buyers hate sales calls, and it is hard to blame them when they are presented with so many poor ones. Here’s how to create a productive call that is useful to both you and your buyer.
Augmented reality (AR) has been nipping around the edges of the marketing-verse for awhile. However, there has been a groundswell of investment and commitment from key players that is changing the landscape. If you haven’t been paying (serious) attention, it’s time to start.
Innovation is a common denominator of leading companies, both commercial and in-plant printers. More innovative pricing philosophies allow companies to charge less for commodity products and more for products perceived to have higher value.
Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.
The old saying “If you can’t beat them, join them” now applies to publication printers who are adding digital publishing solutions to their offerings. New digital publishing solutions enable printers and marketing service providers to offer a complete publishing solution, add new revenues, differentiate and become more “sticky” with customers
The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.
For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.
Laser printing marked a big advance over impact printers with their no-graphics, typewriter-quality output and disruptively loud operations.Meet the man behind the technology, and learn how laser printing came to be, and why it changed the industry.
Print salespeople tend to speak too quickly on the phone. Learn to slow down with tips from inside sales expert Lynn Hidy.