Day 3 of 6 at Photokina… complete!

It’s day 3 of 6 at Photokina, time is flying but what a great week it’s been so far. Cologne seems to be experiencing something of an Indian summer but the great weather hasn’t kept the throngs of people away from the show floor. There has been lots going on but don’t worry if you didn’t manage to get here because we’ve spent the last 3 days filming all the action.
Virtual Photokina is now live so that you can experience the show at home. You’ll see a stand tour, product demonstrations, customer testimonials and lots more, including an introduction from your’s truly.
You’ll also be able to watch highlights from our panel session on Tuesday where 4 experts discussed “The Emerging Opportunity in Digital Photo Production”. This has been one of the hot topics of Photokina 2010. There is huge growth in this market and it isn’t showing any signs of slowing. I’ve met a diverse audience including retailers, professional photo labs of all sizes and traditional printers who are either reaping the rewards or looking to take advantage of this great opportunity. You can read about a couple of examples in our Special edition of Real Business Magazine produced for the show.
Keep up to date with the latest goings on then don’t forget to follow us @XeroxPhoto
– James Jones