New York City Agencies Win Big and Reap Benefits with Digital Print

Written by David Bates,
VP of Marketing & eCommerce, NARS
Xerox Corporation

Imagine walking outside your New York City graphic design agency to find a 3D invitation to win a printer. You need it, you want it and it’s there for the taking. Too good to be true? Not with Xerox!
Instead of telling graphic communicators that Xerox has an unbeatable color printer that produces high-quality print jobs fast, we decided to let some notable design and creative agencies in New York City find out for themselves.
During NYCxDESIGN, we created a unique competition to win a Phaser 7800, a device that can help designers bring print campaigns to life. Termed the ‘#PhaserHunt’, agencies were sent on a social media search in hopes of being the first participant to find, and ultimately win, the Phaser 7800. One printer was awarded each day of the event.
Now, more than 5 months after the hunt that took over The Big Apple, we checked in with the three winning agencies to see what they had to say. Here are some of the applications they printed using the device and their opinion of its capabilities.
Above is a print sample from WE CREATE. The agency says, “We love the ability to print duplex so that we can save on paper, as well as the flexibility to print different paper sizes and in different quality color. As a shared workspace, we love the ability to monitor printer usage to create an accurate printing budget.” – Daniel Gutierrez

Design Diseño New York created the high-quality, full color comic book above. In just 90 days, the agency has seen the benefits of having a printer in-house that can produce proofs

Design Diseño New York also used the printer to create promotional cards and programs for a musical event, pictured above. “It saves so much time (and money) we used to spend going to an outside vendor to get larger quantities or sizes made.” – Diane Painter Velletri

The third winner, Bureau Blank, noted that the Phaser 7800 is “super-fast and multiple team members can send information to it without it getting backed up or anyone having to wait for their documents to print.”- Kate Mullan. They also appreciate the device’s ease of use and simple control panel.
Are you a creative agency? What exciting jobs are you producing in-house using digital print technology?