Get Ready! New Success Stories Each Week Leading up to Graph Expo!

Whether you are a faithful reader or first-time visitor to this digital printing blog, I’m hoping that one of the many things you come to this site looking for is information on other print companies just like yourself, and the new and exciting things they are trying in their shops to overcome a business challenge and meet their goals. Whether it is ways they are increasing efficiency, methods of reducing internal costs, or perhaps finding new services to meet customer needs – what better way to experience it than through the eyes of others just like yourself that are actually doing it right now!
Over the past year we have brought you stories of customers across the world who have successfully delved into completely new niches and experimented with powerful Continuous Feed devices paired with new substrates and automated workflows, and were able to generate huge profits. We’ve also discussed the amazing return on investment (ROI) a self-promotional campaign was able to achieve for a direct mailing company searching for new business opportunities…something to the tune of 2,100% (spent under $5,000 on an entire campaign that netted over $1 Million in new business).
And whether we are talking about a 100% Variable Magazine developed in England or a personalized memoir for a school’s alumni that achieved a 2400% ROI in donations, there are a ton of amazing success stories out there, and low-risk information sharing, awareness generation, and general learning is more important today than ever before. And this is the perfect segue into our big news for the day!
Drum roll please…
As you may be aware, Graph Expo is quickly approaching (October 3-6 at the McCormick Place in Chicago, IL), and represents the most comprehensive prepress, printing, converting, mailing, fulfillment and digital equipment trade show in the Americas. We will be showcasing all 18 of the 2010 Xerox Best-of-the-Best Award Winners in the Xerox Booth. Each and every one of these companies has a very unique and important story to tell based upon the pending business challenge at the time, and what action was taken to successfully overcome that challenge.
To commemorate these winners and to further provide you with real-world examples of success stories, we will be posting a new blog post each week leading up to Graph Expo, which will highlight a select North American winner from this year’s competition.
As an extra incentive, we will be giving away complimentary 2010 Xerox Best-of-the-Best Case Study Books to the first ten people that respond to each week’s posting! So be sure to check back frequently for new and exciting content – and if you’re in Chicago October 3rd – 6th, be sure to visit us in Booth 600 to view the samples of all winners, or just drop by to say hello!
Looking for free passes to get into the show? We’ve got them for you, compliments of Xerox!