What's the first thing you think of when I say, "future print?"

Posted on by | Thought Leadership | 6 comments

Written by Joel Basa
eMarketing Manager
Xerox Corporation
We’re about to get started with another #tweetjam at 11:00 AM ET today. The hashtag to use on Twitter: #futureprint. I’m intrigued by the combination of those two words: future + print.  Some may argue the combination of those terms is contradictory, indicating “print is not the future.” Others would emphatically say “print = future” and print is a big part of the future of the communication but it will change. What are your first thoughts when you hear “futureprint?”
Let’s play word association. I’m going to list a series of words/phrases, let us know the first word that “pops in your head” by commenting below. I’ll share my thoughts in a comment as well.
futureprint
social media
personalization
mobile
offset
Hopefully, you can join our discussion during for today’s #tweetjam but regardless, please share your word association below.

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6 Comments

  1. Joel Basa March 20, 2012 -

    futureprint = truth
    social media = connected
    personalization = relevant
    mobile = everywhere
    offset = digital complement

    (Xerox Employee)

  2. Christine Winter March 20, 2012 -

    futureprint = connected to online media via QR Codes, PURLs, etc.
    social media = conversation, brand awareness
    personalization = critical, response-generating
    mobile = convenient
    offset = static

    (Xerox Employee)

  3. K. Duane Mackey March 20, 2012 -

    futureprint = evolution
    social media = revolution
    personalization = data
    mobile = any channel
    offset = niche printing

    • Joel Basa March 21, 2012 -

      Duane, thanks for your comment. I agree with all your word associations. Personalization = Data is very true. Having in-depth data is critical to really harnessing the power of personalization. Without good data….personalization is ineffective.

  4. Louie Chow March 21, 2012 -

    Futureprint = digitalisation
    social media = conversation
    personalization = user-experience
    mobile = freedom
    offset = documentation

    • Joel Basa March 21, 2012 -

      Louie, thanks for the comment. I’m intrigued by your “offset = documentation” word association. Can you elaborate?

Comments are closed.