(With Earth Day just around the corner, it seems worthwhile to take another look at this post by popular industry consultant, Howie Fenton.)
Will the withdrawal from
Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney
Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are
Many sales people in the print industry are thrown in at the deep end. If you are new to the print industry, this can be a scary way to start a job. But it can also be very beneficial for both you and your company.
More and more printing companies are struggling to find experienced print sales people. The trouble lies in the fact that the traditional print sales model no longer works. In today’s market, there are three skills that every hunter sales person should possess.
Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.
Print salespeople tend to speak too quickly on the phone. Learn to slow down with tips from inside sales expert Lynn Hidy.
How could the current presidential administration’s views on outsourcing impact in-plant printing facilities?