Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.
Print salespeople tend to speak too quickly on the phone. Learn to slow down with tips from inside sales expert Lynn Hidy.
How could the current presidential administration’s views on outsourcing impact in-plant printing facilities?
It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.
What traits do the best customer-facing sales/marketing letters share?