Thought Leadership

Millennials Love Mail . . . But Why?

By |Jul 24, 2017|

Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.

Improve sales success on the phone by simply slowing down

By |Jun 26, 2017|

Print salespeople tend to speak too quickly on the phone. Learn to slow down with tips from inside sales expert Lynn Hidy.

Will the Current Administration Impact Print Outsourcing?

By |Jun 7, 2017|

How could the current presidential administration’s views on outsourcing impact in-plant printing facilities?

How to Convert Social Media Connections into Customers

By |May 22, 2017|

How to smoothly transition an online social media prospect into an offline real-world sale.

Which Social Media Connections Are Potential Customers?

By |Mar 27, 2017|

It’s impossible to develop relationships with all your social media connections. This article will help you determine which are actually worth your time.

The Best Way to Engage Prospects on Social Media?

By |Feb 20, 2017|

How do printing companies kill any shot at business with a prospective customer on social media? Here’s the Do’s and Don’ts of social media engagement.

The Biggest Sales Letter Mistakes…And How to Avoid Them

By |Feb 1, 2017|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

Every Good Sales Letter Has 3 Vital Elements. Does Yours?

By |Jan 25, 2017|

What traits do the best customer-facing sales/marketing letters share?

Stand out in a Crowd: How to Get Customers to Notice You

By |Jan 16, 2017|

Do prospects ignore your emails and phone calls? Here are 3 unique communication methods to capture the attention of a potential customer.

How to Create Realistic Sales Measurement

By |Dec 22, 2016|

Each year, printing companies lose 15-20% of their customers from the year before. Understand the current state of your business by measuring these three areas.