Thought Leadership

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    Contrary to Popular Belief, Sustainability Efforts Remain Strong

Contrary to Popular Belief, Sustainability Efforts Remain Strong

By |Apr 20, 2018|

(With Earth Day just around the corner, it seems worthwhile to take another look at this post by popular industry consultant, Howie Fenton.)

Will the withdrawal from

The New Power of Printed Catalogs

By |Mar 27, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney 

Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are

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    Three strategies to help printing companies to develop and meet the demands of today’s buyers

Three strategies to help printing companies to develop and meet the demands of today’s buyers

By |Jan 3, 2018|

These three strategies use the buyers to help printing companies develop and meet the demands of today’s customers.

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    Tell the Truth: Aren’t Digital Channels “Greener” Than Print?

Tell the Truth: Aren’t Digital Channels “Greener” Than Print?

By |Dec 4, 2017|

Sometimes it’s important for us to back up and ask a more fundamental question: In terms of sustainability, is print a responsible choice? How does it stack up against other marketing channels?

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    Contrary to Popular Belief, Sustainability Efforts Remain Strong

Contrary to Popular Belief, Sustainability Efforts Remain Strong

By |Nov 13, 2017|

Most companies, including printing companies, have been committed to acting more environmentally conscious for decades and have made tremendous investments, which they are not walking away from. Here is why.

Seven tips for a new print sales rep

By |Oct 9, 2017|

Many sales people in the print industry are thrown in at the deep end. If you are new to the print industry, this can be a scary way to start a job. But it can also be very beneficial for both you and your company.

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    What makes an ideal print sales person – and the most dangerous skill a sales person can have

What makes an ideal print sales person – and the most dangerous skill a sales person can have

By |Sep 18, 2017|

More and more printing companies are struggling to find experienced print sales people. The trouble lies in the fact that the traditional print sales model no longer works. In today’s market, there are three skills that every hunter sales person should possess.

Millennials Love Mail . . . But Why?

By |Jul 24, 2017|

Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.

Improve sales success on the phone by simply slowing down

By |Jun 26, 2017|

Print salespeople tend to speak too quickly on the phone. Learn to slow down with tips from inside sales expert Lynn Hidy.

Will the Current Administration Impact Print Outsourcing?

By |Jun 7, 2017|

How could the current presidential administration’s views on outsourcing impact in-plant printing facilities?