Written By Joel Basa
eMarketing Manager
Xerox Corporation
The big event is underway – drupa 2012! After months of preparation, graphic communications professionals from around the world have gathered in Düsseldorf, Germany to check out the latest technologies and applications on display. On April 24, Xerox partnered with Cary Sherburne of Sherburne & Associates and WhatTheyThink.com for an industry-focused #futureprint Tweetjam to discuss expectations for this year’s show.
Almost 30 Twitter users participated in the hour-long conversation – including graphic arts professionals, commercial printers, paper manufacturers and print industry publications. Participants generated more than 130 tweets using the #futureprint hashtag and answered questions like:
- What’s your favorite thing about drupa? – Surprise announcements, new technologies, face-to-face interactions with customers, seeing old friends and making new ones, and unlimited networking opportunities.
- Do you have any tips to navigate the show? – Wear comfortable shoes, plan out each day ahead of time, and take advantage of drupa online tools like the mobile and iPad apps.
- What are the must see technologies at drupa? – Finishing, packaging, applications, digital print, inkjet offerings, print engines and workflows.
It was a productive conversation and resulted in plenty of chatter including users asking each other questions and some even making plans to meet up at the show.
As drupa attendees continue their conversations about the trends and themes at drupa on Twitter, Xerox’s visualizer will be tracking the top trends being discussed real time, at both the drupa fairgrounds and outside the halls of the messe. Just as predicted in the Tweetjam, we’ve seen inkjet, packaging and digital all trending in the first few days. If you’re onsite at drupa, be sure to check out the visualizer in person at the Xerox stand (Hall 8B, Stands #A62-1, #A62-5) or watch it update in real time online.
Looking to talk about all things drupa after the show ends? Join Cary Sherburne for another tweetjam on May 22 at 2 p.m. EDT for an hour-long drupa wrap-up conversation. Follow @CSherburne and @XeroxProduction on Twitter for more information and use #futureprint in your tweets to join!
