Opening the Doors to the New Impika Inkjet Innovation Centre

Written by Andrew Copley
President, Global Graphic Communications Operations, Xerox Corporation
You might need Google Maps to locate Xerox’s newest customer innovation centre located in Aubagne, France. Let me help you. It’s situated in the southern part of the country on the Mediterranean Sea. Appropriately named ‘The Impika Inkjet Innovation Center’, customers and prospects throughout Europe can now experience inkjet technology closer to home.
Since our acquisition of Impika last year, we have been on a fast track. The Impika headquarters has been expanded to include an 8,454 square meter (91,000 square foot) showroom featuring Impika’s aqueous inkjet devices, which is one of many accomplishments as we push forward to bring inkjet technology to our customers worldwide.

I traveled to Aubagne for the official opening of the centre, which also included an inkjet summit for more than 50 customers and prospects – the energy was contagious. The dialogue and conversations around inkjet’s current and future potential were insightful and invaluable for all involved. As we listened, we learned what the attendees had to say; and it all clicked.
And so has our relationship with Impika. We have steadily and successfully scaled the business – including sales, service, R&D and manufacturing. So much that we’ve added extra space in the new centre for R&D and manufacturing – with easy access for customers and prospects to explore and learn.
Inkjet decisions can be challenging, but we’re dedicated to making them easier by offering the right environments and people to foster two way dialogues, debate, answer questions and demonstrate confidence. You can read more about our inkjet strategy here.
While Aubagne was the hosting city for the week, I’d be remiss if I didn’t mention the recent enhancements made at our other customer innovation centers around the world: in Webster, N.Y., New York City and Uxbridge, London. You can see Impika products featured here in a video of the Gil Hatch Center for Customer Innovation, which welcomes thousands of customers and prospects annually.