Technology & Solutions

How One Printer Thrives with Repeatable Marketing Programs

By |Aug 16, 2017|

The tools and information you need to be a true marketing partner to your customers are likely a part of your arsenal already – or are at least within reach. Do you currently help clients create printed marketing materials? Do you produce direct mail pieces? Do you bring creativity plus big-picture strategy to your conversations? You’re already in the marketing ballpark.

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    Xerox Premier Partner Congress Spotlights Growth Opportunities in the Changing Print Landscape

Xerox Premier Partner Congress Spotlights Growth Opportunities in the Changing Print Landscape

By |Jun 5, 2017|

More than 200 leading graphic communications providers gathered at Xerox’s Premier Partner Congress to discuss the latest trends in the digital printing market. Here’s what they uncovered.

How to Convert Social Media Connections into Customers

By |May 22, 2017|

How to smoothly transition an online social media prospect into an offline real-world sale.

Are You Ready for Artificial Intelligence in Marketing?

By |Apr 17, 2017|

What is Artificial Intelligence in Marketing and how might it change the way you communicate with customers?

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    Tips to Successfully Implement Workflow Automation in a Print Shop

Tips to Successfully Implement Workflow Automation in a Print Shop

By |Apr 10, 2017|

Think workflow automation is too complex, costly & difficult to implement? Hear this General Manager’s secrets to getting buy-in and changing company culture.

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    Automate your Production Print with the Xerox Versant 180 and 3100 Presses

Automate your Production Print with the Xerox Versant 180 and 3100 Presses

By |Apr 4, 2017|

As run lengths decline and profitability is contingent upon the number of short-run jobs you produce each day, automation is more than a nicety – it’s a necessity. The next generation of Xerox Versant Presses deliver.

Which Social Media Connections Are Potential Customers?

By |Mar 27, 2017|

It’s impossible to develop relationships with all your social media connections. This article will help you determine which are actually worth your time.

Social Media Integration Doesn’t Have to Be Hard

By |Mar 8, 2017|

How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.

The Best Way to Engage Prospects on Social Media?

By |Feb 20, 2017|

How do printing companies kill any shot at business with a prospective customer on social media? Here’s the Do’s and Don’ts of social media engagement.

Getting Personal with Printed Catalogs

By |Feb 15, 2017|

Printed catalogs get the most consumer attention out of anything in the mail stream. Even in today’s digital media-obsessed world.