Technology & Solutions

Which Social Media Connections Are Potential Customers?

By |Mar 27, 2017|

It’s impossible to develop relationships with all your social media connections. This article will help you determine which are actually worth your time.

Social Media Integration Doesn’t Have to Be Hard

By |Mar 8, 2017|

How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.

The Best Way to Engage Prospects on Social Media?

By |Feb 20, 2017|

How do printing companies kill any shot at business with a prospective customer on social media? Here’s the Do’s and Don’ts of social media engagement.

Getting Personal with Printed Catalogs

By |Feb 15, 2017|

Printed catalogs get the most consumer attention out of anything in the mail stream. Even in today’s digital media-obsessed world.

What do Corporate Print Buyers Look For on Your Website?

By |Feb 13, 2017|

10 things print buyers look for on your website when researching new suppliers.

New Wave of Entry Inkjet Presses Shape New Value of Print

By |Feb 9, 2017|

When it comes to inkjet, one size does not fit all. That’s why we developed the industry’s first entry-level inkjet portfolio, allowing you to select the solution that best fits your workflow, floor space, application mix, price point and growth strategy.

The Case for Bringing Color Trade Book Production Back Home

By |Feb 6, 2017|

On-shore and on-demand. That can be the future for color trade books if more publishers and book printers adopt high-speed production inkjet technology.

  • Permalink Gallery

    How Inkjet and In-Line Finishing Impact Book Production Costs

How Inkjet and In-Line Finishing Impact Book Production Costs

By |Jan 9, 2017|

Thirty years ago, there was only one way to manufacture books – offset printing technology. Today, there’s a new way. Say hello to inkjet.

How Real-Time Social Media Relationships Create Print Sales

By |Dec 15, 2016|

What role does social media play for print businesses? Hint: It’s to generate sales, even if it doesn’t directly convert them. We discuss.

  • Permalink Gallery

    Can Inkjet Printing Increase Newspaper Readership and the Value of Ads?

Can Inkjet Printing Increase Newspaper Readership and the Value of Ads?

By |Dec 12, 2016|

As revenue generated from print ads declines, could newspapers benefit from customized content and ads – made possible by color inkjet technology?