The impact of digital disruption continues to impact all industries including the graphic arts business. Contrary to popular belief however, addressing the issues of digital disruption requires more than understanding the technology. It requires a business sense or business acumen.
You can help your customers improve their customers’ aftermarket experience by considering the different aspects of the buyer journey and where print or other marketing tools you offer can make a positive impact.
Learn 7 tips for using variable data images in production printing.
The tools and information you need to be a true marketing partner to your customers are likely a part of your arsenal already – or are at least within reach. Do you currently help clients create printed marketing materials? Do you produce direct mail pieces? Do you bring creativity plus big-picture strategy to your conversations? You’re already in the marketing ballpark.
More than 200 leading graphic communications providers gathered at Xerox’s Premier Partner Congress to discuss the latest trends in the digital printing market. Here’s what they uncovered.
What is Artificial Intelligence in Marketing and how might it change the way you communicate with customers?
Think workflow automation is too complex, costly & difficult to implement? Hear this General Manager’s secrets to getting buy-in and changing company culture.
As run lengths decline and profitability is contingent upon the number of short-run jobs you produce each day, automation is more than a nicety – it’s a necessity. The next generation of Xerox Versant Presses deliver.