The tools and information you need to be a true marketing partner to your customers are likely a part of your arsenal already – or are at least within reach. Do you currently help clients create printed marketing materials? Do you produce direct mail pieces? Do you bring creativity plus big-picture strategy to your conversations? You’re already in the marketing ballpark.
More than 200 leading graphic communications providers gathered at Xerox’s Premier Partner Congress to discuss the latest trends in the digital printing market. Here’s what they uncovered.
What is Artificial Intelligence in Marketing and how might it change the way you communicate with customers?
Think workflow automation is too complex, costly & difficult to implement? Hear this General Manager’s secrets to getting buy-in and changing company culture.
As run lengths decline and profitability is contingent upon the number of short-run jobs you produce each day, automation is more than a nicety – it’s a necessity. The next generation of Xerox Versant Presses deliver.