Written by Robert Stabler
Senior Vice President/General Manager, Graphic Communications Business Group
Xerox Corporation

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I’m a great believer that the best way to make the most of your attendance at large trade shows is to set a few goals and build your schedule around achieving them. So as we approach Graph Expo, the largest graphic communications trade show in North America in 2014, here are five reasons to make Xerox Booth #1213 part of your plan.

  1. Investigate the latest automation tools
    Our theme this year is “Let’s Automate and Simplify,” so you’ll experience automation tools at every corner. In particular, our industry leading workflow solution, Xerox FreeFlow Core, which can turn your operation into an automation powerhouse. We’re also showing our new Xerox IntegratedPLUS Automated Color Management system which allows you to centrally color manage your fleet of presses. It’s these types of automation systems that will be critical to graphic communications success over the next few years.
  1. Consider inkjet:
    Inkjet is today’s fastest growing print technology, projected for 9 percent compound annual growth through 2018 (PIRA: The Future of Global Printing to 2018). So, we’re very excited to debut our Impika eVolution for the first time in North America.  This inkjet press runs at up to 833 feet per minute and can print greyscale quality.  Truly groundbreaking.
  1. Check out the latest in xerographic presses:
    Our revolutionary Versant 2100 Press will be on display.  This cutting-edge technology delivers more quality, more performance and more results.  We’ll also be demonstrating our industry-leading flagship iGen 150 Press.  And you won’t want to miss our newest entry-level color production printer —the Color C70.  Finally,  we won a Must See ‘Em Award for the new metallic gold and silver dry inks for our Color 1000 Press – which are scheduled for availability in 2015.
  1. Explore enablers of value-added applications:
    Value can be added to print in many ways, and a broad range of them will be on display in the Xerox booth. Of the many value enablers you’ll see, a few were recently awarded Graph Expo Must See ‘Em distinctions, including the new Version of our 1:1 cross-media communications solution, XMPie PersonalEffect .We also will be showing a wide range of media, allowing you to print applications that are only limited by your imagination.
  1. Get insights from Xerox experts:
    Many Xerox experts will be on hand from sales, marketing, business development and senior leadership to talk with you about your business and strategies that can help you grow and profit.

Looking forward to seeing you in Chicago!