Building customer relationships is extremely important when it comes to maintaining business. I appreciate when companies I’ve purchased products from check up on me throughout the year, and not just when my time is coming due for a new purchase! By connecting with your customers on a regular basis, brand loyalty can grow—and brand loyalty is a very powerful tool to have on your side.
Something we developed for Xerox customers, within our suite of ProfitAccelerator Business Development resources, is a really nice collection of customizable calendars which they can print and give to their customers.
This collection contains source files and high resolution PDF file of colorful calendars for the years 2010, 2011 and 2012. There are three different themes, and each of these files have areas that allow for personalization as well— whether it is with your customer’s name and logo or your company information promoting your business throughout the year.
These calendars are annual gifts to hand out to help stay in the mind of your customers all year round. And everyone always likes a nice gift!
I’ll send this Customized Calendars Print Kit to the first 10 readers who comment on this post about how you build relationships with your customers!
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Calendars are a great way to keep your name in front of your customer for 12 months. Calendars must be high enough quality to make the customer want to display on their desk or wall.
I agree Ralph. Calendars are one of those things that we put up at home, in the office, and give to others. And it is something your customers will touch at least 12 times!
What is nice about these calendar templates is there are 3 different themes to choose from, and they are very nice high quality photos (and even better when printed on Xerox equipment!) 🙂
As usual another great article from Lindsay. I think it is great that your one of the voices of Xerox. Keep up the good work and hopefully we can these articles out to even more people.
It’s a great idea. Please send me a kit. Thanks
P.S. FormStore produced several calendars of different sizes and types for 2010 that are proving to be an excellent way for our customers to stay front page with their customers. Many of these calendars show case beautiful, full color photos and or product ideas.
Paul- Having product ideas instead of pretty images is a good idea. That way you are giving your customers new ideas to help them grow their business, and they will look to you as a thought leader and educator as well. AND it can’t hurt if in order to create the new idea, they need to partner with you more! It’s a win-win.
I love eye-catching calendars. They’re great swag ideas. At my old company, I worked for an office supplier, and everytime we got new samples (pens, post-its, highlighters), I’d send them out to customers. They love being the first ones to try out hot items before seeing them on the shelves.
Hi Alison! I can definitely see how your customers must have loved getting those new samples from you. Those items are also things we use everywhere and I’m sure they thought of you and your company often! I hope you enjoy the calendars!
Great idea to build a good relation.
We print wrapping paper during the holidays and hand them out as gifts with variable packaging.
Stephanie,
That is a GREAT idea! I love it. They are already impressed before they even open the package 🙂
Calendars are a great idea but we also produce good, high quality drink coasters which are also a good way to keep yourself in your customer’s mind.
Drink coasters are a great idea as well! I would love getting something like that, and I know I would tell everyone how I got them whenever we were using them 🙂
Promotional marketing pieces can also act as referrals. In the end, it is an easy opportunity to be further involved with your customers.
A good book worth picking up on the topic is The Referral Engine by John Jantsch http://amzn.to/cmDGz6.
Thank you Ryan! Referrals can be a major business generator because we often choose to purchase products form companies our friends and family have worked with before (and can comment positivity about).
We spend some time working with our client base in giving them information on a more greener office or print shop. It seems to be effective. We also do Brainshark with follow up training and news they can use regarding their equipment or industry trend. I would like to get the calendars if you would share. Thank you.
Jenna—
It sounds like you really help to act as an educator for your customers by providing them the useful information that you do. When customers leave smarter than when they came, that will keep them coming back 🙂
We have been able to make callenders with the customers name for every month using XMpie and printed on the IGen here in EL Segundo. It gets quite a reaction, and helps us when we do a demo on production equipment.
Thanks Richard! I’ve seen the XMPie calendars with the variable names– They are VERY cool. I like how you print them on demand right there for the customer because they will remember their visit with you each time they look at it.
Wow, such good idea
BTW, what do you mean by the first 10?
Am I in it?
Hi there! Yes you are 🙂 My comments don’t count. You just have to comment about one way you build relationships with your customers, and I’ll send you a kit!
tnx Lindsay, I think gathering birthdays, anniversary’s of the customers and putting them on the personalized calender could be a nice touch!
Another good idea similar to calendars… we print personalized full year agendas (dietary or weekview). We can personalize, the cover, the front cover, ads or variable images in almost every weekview and next year we will be able to personalize even texts in dates!
http://issuu.com/d-impresion/docs/d-impresion__agenda_2010?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true
Are we on time for the calendars??
You bet! I’ll send you a note for your mailing address 🙂
I checked out your website and your agenda looks like a really great piece! I love the idea of personalizing all the way throughout– even on specific dates.
I made a calendar for my family last year where I included each person’s picture on their birthday and anniversary, with phone numbers and addresses listed in the back. They loved how convenient it was to find that information so quickly.
Cool Calendars. Excellent customer motivation!