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    What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

By |Apr 4, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.)
Hint: It’s All About the Customer Experience
Here at XMPie, we use

The New Power of Printed Catalogs

By |Mar 27, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney 

Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are

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    Millennial Assumptions on the Print Industry: Debunked by a Millennial

Millennial Assumptions on the Print Industry: Debunked by a Millennial

By |Mar 23, 2018|

Guest post by Jacob T. Jackson, Xerox Marketing Communications Associate

According to the Bureau of Labor Statistics, the median age in the print industry as of 2017 sits at

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    Five Critical Success Factors in Building a Successful Digital Company

Five Critical Success Factors in Building a Successful Digital Company

By |Feb 5, 2018|

Guest post by Howie Fenton, independent consultant and advisor to commercial and in-plant printers.

This is the second in a two-part series based on a study entitled, Aligning

How to Align Your Company for Its Digital Future

By |Jan 29, 2018|

The transition into a successful digital company has been a struggle in the printing industry for decades. In this article, the first in a two-part series, we explore Lessons Learned from companies that have successfully implemented digital technologies.

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    Why Short-run Packaging is a Huge Opportunity for Commercial Printers

Why Short-run Packaging is a Huge Opportunity for Commercial Printers

By |Jan 15, 2018|

Traditionally, packaging print has been a viewed as a long-run process, best suited to specialized manufacturers. However, although there is still a place for this style of manufacture, the packaging world is rapidly changing.

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    Expanding Palette of Metallic Inks Offers Bright Opportunity

Expanding Palette of Metallic Inks Offers Bright Opportunity

By |Jan 9, 2018|

New metallic inks represent an interesting digital print enhancement opportunity.

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    Three strategies to help printing companies to develop and meet the demands of today’s buyers

Three strategies to help printing companies to develop and meet the demands of today’s buyers

By |Jan 3, 2018|

These three strategies use the buyers to help printing companies develop and meet the demands of today’s customers.

Leading In-Plants are Acting More Like Commercial Printers

By |Dec 11, 2017|

According to a survey (June 2016) published in In-Plant Graphics Magazine, 63.4% of in-plants accept work from outside their organization, a strategy known with the in-plant community insourcing. The successful use of an insourcing is also motivating some in-plants to hire sales people to help sell to both internal and external customers.

Selling Print into the Aftermarket

By |Nov 6, 2017|

You can help your customers improve their customers’ aftermarket experience by considering the different aspects of the buyer journey and where print or other marketing tools you offer can make a positive impact.