Traditionally, packaging print has been a viewed as a long-run process, best suited to specialized manufacturers. However, although there is still a place for this style of manufacture, the packaging world is rapidly changing.
According to a survey (June 2016) published in In-Plant Graphics Magazine, 63.4% of in-plants accept work from outside their organization, a strategy known with the in-plant community insourcing. The successful use of an insourcing is also motivating some in-plants to hire sales people to help sell to both internal and external customers.
You can help your customers improve their customers’ aftermarket experience by considering the different aspects of the buyer journey and where print or other marketing tools you offer can make a positive impact.
If you are considering adding design services, expense and implementation are primary concerns. Fortunately, the equipment and staff are readily available. Hardware and software are the easiest because generally all that is required is a Macintosh computer and the Adobe Creative Suite.
Digital printing enhancement volume is growing quickly. Print buyers are willing to pay for digital enhancements, and can get solid profit margins from them as well. Xerox is helping print providers make the most of this opportunity with award winning specialty inks.
For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.
Blogging is considered an important tool in a content marketing strategy. Here are 5 reasons why you should get started, today.
When you start running events that are truly focused on customers, they will see you as more than just a commodity supplier. They will see you as a partner.