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    Why Short-run Packaging is a Huge Opportunity for Commercial Printers

Why Short-run Packaging is a Huge Opportunity for Commercial Printers

By |Jan 15, 2018|

Traditionally, packaging print has been a viewed as a long-run process, best suited to specialized manufacturers. However, although there is still a place for this style of manufacture, the packaging world is rapidly changing.

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    Expanding Palette of Metallic Inks Offers Bright Opportunity

Expanding Palette of Metallic Inks Offers Bright Opportunity

By |Jan 9, 2018|

New metallic inks represent an interesting digital print enhancement opportunity.

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    Three strategies to help printing companies to develop and meet the demands of today’s buyers

Three strategies to help printing companies to develop and meet the demands of today’s buyers

By |Jan 3, 2018|

These three strategies use the buyers to help printing companies develop and meet the demands of today’s customers.

Leading In-Plants are Acting More Like Commercial Printers

By |Dec 11, 2017|

According to a survey (June 2016) published in In-Plant Graphics Magazine, 63.4% of in-plants accept work from outside their organization, a strategy known with the in-plant community insourcing. The successful use of an insourcing is also motivating some in-plants to hire sales people to help sell to both internal and external customers.

Selling Print into the Aftermarket

By |Nov 6, 2017|

You can help your customers improve their customers’ aftermarket experience by considering the different aspects of the buyer journey and where print or other marketing tools you offer can make a positive impact.

The Growth in Value-Added Design Services

By |Oct 30, 2017|

If you are considering adding design services, expense and implementation are primary concerns. Fortunately, the equipment and staff are readily available. Hardware and software are the easiest because generally all that is required is a Macintosh computer and the Adobe Creative Suite.

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    Latest iGen 5 Enhancement and Must See Em’s Award Winner: White Dry Ink

Latest iGen 5 Enhancement and Must See Em’s Award Winner: White Dry Ink

By |Sep 11, 2017|

Digital printing enhancement volume is growing quickly. Print buyers are willing to pay for digital enhancements, and can get solid profit margins from them as well. Xerox is helping print providers make the most of this opportunity with award winning specialty inks.

The Myth of the MSP: How Printers Create Relevant Offerings

By |Jul 5, 2017|

For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.

Five Advantages of Content Marketing

By |May 15, 2017|

Blogging is considered an important tool in a content marketing strategy. Here are 5 reasons why you should get started, today.

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    Have you Considered Customer Events to Promote your Business?

Have you Considered Customer Events to Promote your Business?

By |Mar 6, 2017|

When you start running events that are truly focused on customers, they will see you as more than just a commodity supplier. They will see you as a partner.