Written by Christy Buchman, Marketing Services at Lexinet Corporation
Abraham Lincoln once said, “The things I want to know are in books; my best friend is the man who’ll get me a book I ain’t read.”
Fast forward to marketing in the year 2011. Lincoln’s quote might be something like this, “The things I want to know are all around – on numerous web pages, in books, in blogs and in the emails I receive every day. My best resource is the one who gets all of the new and relevant information in one easy place to read and understand.”
There are so many exciting and innovative tips and tools that can be incorporated into multiple channel marketing campaigns today – QR codes, personalized URLs, search engine optimization tools, crowd boosting tools, social tools such as Facebook, Twitter, LinkedIn and now Google+. How can you keep up with it all? And, more importantly, how do you determine what makes sense for your marketing campaigns? And do they work?
There’s no need to panic. Just as Abraham Lincoln wanted to find a great source, you should do the same. Find a source of information that gives you valuable resources for free. Start with one and then if needed, add to your collection. An example of a valuable customer resource center can be found at http://www.lexinet.net/CustomerResourceCenter.htm.
A valuable customer resource center should include industry relevant articles, case studies and industry reports that illustrate new technologies and tools and report the results of campaigns that used those tools.
Another valuable resource is an online user group. LinkedIn has thousands of groups in their network that join people in the same industry or looking for the same information providing a forum for sharing and gathering information.
Don’t worry about all of the blog posts, web pages and emails that you “ain’t read.” Simply find a single source of valuable information to provide you with the knowledge you crave.
Get even more valuable tools by registering for the InterACT! Virtual Conference & Expo held on August 23, 2011 from 10:00 a.m.-5:00 p.m. Register by clicking here.