Written by Joel Basa, e-Marketing Manager at Xerox Corporation
80s music! A decade of music that I grew up with and still love to this day! What’s the first thing you think of when you think 80s music!? Here’s my answer: synthesizers! The use (or dare I say overuse) of synthesizers is evident in many popular songs. Here’s a few:
- Van Halen – Jump (1984)
- Depeche Mode – People Are People (1984)
- A-Ha – Take On Me (1984)
- Devo – Whip It (1984)
By the time the 90s rolled around, the use of the synthesizer had returned to what I consider more appropriate levels. So, how does this apply to QR Codes?
I recently read Dave Wieneke’s article titled, “Why Marketers Shouldn’t Waste Their Time with QR Codes.” Dave speaks of QR codes as new technology and writes:
“New technology tends to follow a predictable path from discovery, to overuse and disillusionment, and eventually, a proper or right level of use. But in the case of QR codes, that “right level” is likely to be fairly low and short lived. Because it’s the marketers, not the customers, who are so enamored with it.”
Sounds an awful lot like 80s music and synthesizer? I partly agree with Dave that the use of QR code is not at the appropriate level currently. It is “newer” (at least here in the US), and I’ve seen many marketers use the QR almost because “they could.” However, I believe there are appropriate and effective uses of the technology.
My wife has been using QR codes posted near clothing to see what other colors are available of a particular item. I’ve done something similar but for cars. A car dealer had a SMS encoded QR code that would text message to request test drive. I’ve also looked at car micro-sites and viewed car “tours” without a salesperson around…all because of a convenient QR code. Do you have any examples?
In my opinion, the QR code will continue on just like the synthesizer has. The applications of it will just evolve. Two questions: What’s your favorite 80s tune? And is the QR Code dead end technology?