Written by Chris Irick
Worldwide Marketing Manager, Xerox Corporation
Whether you are a seasoned digital print provider or new to the world of digital print after making the leap from offset lithography – one thing remains constant: your customers of today and tomorrow have choices. To remain competitive and capture their business, you must stay on the cusp of the latest technology and provide customers and prospects with a compelling reason to choose your offerings. What sets your business apart? Is it print quality, outstanding service, a wide gamut of substrate offerings, the fastest turnaround times in town, web-to-print capabilities, or variable data services? What about expanding your business’ offerings by becoming a one-stop service provider to your clients?
In an early 2013 PrintWeek feature, the Staffordshire-based British printer, KJB, shared their experience of this first-hand when they decided that the £1,000 worth of work per month they were outsourcing to local digital printers warranted a conversation of acquiring a digital press of their own. This was completely unchartered waters for KJB, who in their twenty-year history had owned nothing but offset lithographic presses. Commercial Director, Stephen Egerton, described the need to venture into digital offerings as one that would allow the company to “better serve the clients we had and also to expand that list of clients.” KJB began a rigorous search for the right digital press for their business, and found many advantageous offerings with the Xerox DocuColor 8080 Digital Press, including the ability to produce 80 A4 pages per minute at a resolution of 2,400dpi, and auto duplex capabilities at rated speeds on all weights and sizes up to 300gsm.
Quality-driven automation is also a key component of the DocuColor 8080, as its Automated Color Quality Suite helps to streamline automation within your print shop. This is done by delivering excellent color quality that is consistent and repeatable; reducing operator intervention and increasing uptime through auto calibration, advanced profiling and spot color calibration. While KJB initially began by just producing the £1,000 worth of jobs they had previously been outsourcing, the company slowly began moving some of the shorter-run offset jobs onto the DocuColor 8080, opening the company to new growth opportunities. They slowly began to see a steady increase in the usage of their digital press – from three hours a day, to five hours a day – making way to the now daily 10 hours of print runs that have become commonplace – with roughly 300,000 impressions per month. Egerton states that quality has been the key differentiator, as it has “meant existing customers have increased their work with us and have kept coming back. It has also meant we have won work from the customers of print shops with older digital gear, looking for the highest quality possible.”
With the addition of their new Xerox DocuColor 8080, KJB was able to grow their business by expanding their offerings to clients. How do you differentiate your print business? Is it through superior print quality, streamlined automation, or the ability to deliver a wide range of specialty substrates to clients such as polyester, vellum, magnet, NeverTear and vinyl?
Interested more posts related to delivering value to your customers? You may also like:
- How do I Market Better and Offer Marketing Services?
- Productivity and Versatility: Meet the New Xerox J75 and C75 Color Presses
- You Don’t Have to Become a Marketing Services Provider to Offer Marketing Services
- Tough Questions about the PSP-MSP Evolution
- Business Development: Everything you Need to Grow your Digital Printing Business
Visit Xerox.com to see how the Xerox DocuColor 8080 can help you grow your business, reduce costs through automation and expand your offerings – delivering a commanding ROI to your business