Earlier this month we had two webinars that were free for you to attend:

  • Leveraging the One-to-One Continuum for Steady Growth and Profit
  • Digital Photos and Merchandise Means Digital Printing Profits
  • THE DETAILS:

    Leveraging the One-to-One Continuum for Steady Growth and Profit
    Personalized print and new media coupled with the explosive growth of social networks are changing the way businesses reach and engage customers-forever.

    Marketing and print service providers, creative agencies and enterprise marketers have a unique opportunity to leverage these emerging paradigms for new revenues, high profit and steady growth.

    This seminar outlines the one-to-one continuum of variable data printing to Web-to-print to cross-media marketing and focuses on the current and future state of cross-channel, conversational communications. Also presented are technologies enabling these highly interactive marketing programs, and real-world examples that demonstrate best practices in creating, implementing and measuring the success of response-generating, fully integrated cross-media campaigns.

    Larry Zusman, the Worldwide Marketing Manager of XMPie, has over 24 years experience in direct marketing, advertising and print communications, serving as an executive for agencies, corporations and print providers.

    UPDATED: View the Leveraging the One-to-One Continuum for Steady Growth and Profit webinar replay



    Digital Photos and Merchandise Means Digital Printing Profits
    A seemingly unending range of products – everything from photo cards, photo books, and specialty products such as calendars, T-shirts, blankets, totes, and puzzles – make up today’s photo merchandise category, which offers a growing revenue stream for digital imaging vendors.
    specialty_photo
    For savvy service providers, the photo merchandise category may be the pathway to profitability they have been looking for. Hardware and software manufacturers are striving to make the process easier and more enjoyable.

    This webinar features service providers that have successfully and profitably connected with their clients. We discuss how they have educated their customers and promoted the availability of these products, and the ease with which they can be created.

    Hosted by Gina Testa (Vice President, Graphic Communications Business, Xerox) and moderatred by Barb Pellow (Group Director, InfoTrends), we also have two featured customers:

  • Laura Hughes, Co-Founder of Freeze Frame Publishing, LLC.
  • Gabrielle Mullinax, President of Fullerton Photographics, Inc
  • UPDATED: View the Digital Photos and Merchandise Means Digital Printing Profits webinar replay