Written by Quentin Sorenson, Sales Engineer, Cross-Media Communication, CDS Global 

Generally speaking, offset press printing technology has been a staple at tradeshows in the industry for a long time – it always has the most floor presence, the biggest booth, and the most visibility. But recently, the biggest technology trend at industry shows is the absence of these printing giants and new excitement has circled around digital print devices. The “Cross-Media Craze” has made its way in and is sweeping the printing industry.

Cross-Media solutions is what today’s marketplace is about. Today’s preferred channels for communication target new consumer behaviors and effective marketers are using print and new media to effectively reach their customers with targeted, customized communications. Cross-Media solutions include everything from custom digital printing, variable data solutions, web-to-print capabilities, and multichannel campaigns that include emails, PURLs, and postcards to connect with their customers through a multichannel delivery of relevant and personalized content.

A part of the Hearst Corporation, one of the largest diversified communications companies in the world, CDS Global has been a leader in outsourced business solutions for almost 40 years. We’ve been in the business a long time – we’ve seen it grow and evolve and we’ve adjusted our offerings and services along the way to meet our customers’ needs. We’d love to talk to you more about the print industry, what’s happening, and the things we’ve been doing. Come visit us at DMA2010 in the Xerox premier partner booth to learn more about CDS Global’s Cross-Media Communication solution.