Direct Mail

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    What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

By |Apr 4, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.)
Hint: It’s All About the Customer Experience
Here at XMPie, we use

The New Power of Printed Catalogs

By |Mar 27, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney 

Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are

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    Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

By |Feb 19, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy)

In an age where digital typography rules, there’s nothing more personal – or special – than

How to Sell Personalization Effectively

By |Nov 20, 2017|

Whichever sector of print you operate in, personalization can have a big impact on your customers’ businesses.

8 Reasons Direct Mail Is Critical in B2B Marketing

By |May 8, 2017|

8 reasons Direct Mail is more effective than Email Marketing.

Social Media Integration Doesn’t Have to Be Hard

By |Mar 8, 2017|

How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.

Inkjet Printing on Coated Stocks is within Reach

By |Sep 27, 2016|

Game-changing ink-set enables inkjet printing directly onto traditional offset coated stocks, eliminating the need for pre- or post-paper treatment.

My Night at the Museum: Xerox in the Smithsonian

By |Sep 21, 2016|

“America’s Mailing Industry”, an exhibit at the Smithsonian National Postal Museum, showcases the many contributions Xerox has made to postal services in the United States.

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    The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

By |Jan 6, 2016|

The latest on the print versus paperless debate, with research showing that the projected rapid adoption of paperless bills and statements has proven to be exaggerated.

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    How Production Color Inkjet is Changing the Print Application Landscape

How Production Color Inkjet is Changing the Print Application Landscape

By |Jan 14, 2015|

In just three years, U.S. production color inkjet page volume will exceed that of digital color toner. What applications will benefit the most from these tremendous growth opportunities?