How do you incorporate social media into your next direct mail print campaign? This real-life case study will give you plenty of ideas.
Game-changing ink-set enables inkjet printing directly onto traditional offset coated stocks, eliminating the need for pre- or post-paper treatment.
“America’s Mailing Industry”, an exhibit at the Smithsonian National Postal Museum, showcases the many contributions Xerox has made to postal services in the United States.
The latest on the print versus paperless debate, with research showing that the projected rapid adoption of paperless bills and statements has proven to be exaggerated.
In just three years, U.S. production color inkjet page volume will exceed that of digital color toner. What applications will benefit the most from these tremendous growth opportunities?
Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.
Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.
There’s a perception that inkjet can’t effectively produce direct mail while meeting the necessary image quality requirements. Is this really true or simply a far-fetched myth?
Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.
A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.