Direct Mail

Inkjet Printing on Coated Stocks is within Reach

By |Sep 27, 2016|

Game-changing ink-set enables inkjet printing directly onto traditional offset coated stocks, eliminating the need for pre- or post-paper treatment.

My Night at the Museum: Xerox in the Smithsonian

By |Sep 21, 2016|

“America’s Mailing Industry”, an exhibit at the Smithsonian National Postal Museum, showcases the many contributions Xerox has made to postal services in the United States.

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    The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

The Death of Printed and Mailed Bills and Statements is Highly Exaggerated

By |Jan 6, 2016|

The latest on the print versus paperless debate, with research showing that the projected rapid adoption of paperless bills and statements has proven to be exaggerated.

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    How Production Color Inkjet is Changing the Print Application Landscape

How Production Color Inkjet is Changing the Print Application Landscape

By |Jan 14, 2015|

In just three years, U.S. production color inkjet page volume will exceed that of digital color toner. What applications will benefit the most from these tremendous growth opportunities?

Postal Rates: What Goes Up Must Come Down…In Weight

By |Jun 10, 2014|

Postal rates in the United States are rising. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries – this is a big deal. See how waterless inkjet technology and the ability to print on lightweight substrates is opening new opportunities.

The Need For VDP

By |Jun 5, 2014|

Looking for a growth opportunity? Help your customer’s better reach their clients with personalization and Variable Data Print. A recent survey shows 67% are in favor of receiving personalized coupons while shopping, with 86% saying it has influenced their desire to purchase.

Can Inkjet Do Direct Mail?

By |May 14, 2014|

There’s a perception that inkjet can’t effectively produce direct mail while meeting the necessary image quality requirements. Is this really true or simply a far-fetched myth?

Four Strategies To Sell Variable Data Printing Effectively

By |May 8, 2014|

Selling variable data print solutions requires a very different approach than traditional print sales. Here are 4 strategies to help you do it successfully.

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    Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

Why a Wrong Assumption Can Spell Disaster When Selling Variable Data Printing

By |Apr 24, 2014|

A fatal mistake when selling variable data print solutions is falsely assuming what your client is trying to achieve with their campaign. We look at 3 common campaign purposes, including ideas and examples on how you can make the most of them.

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    How to Create a Successful Case Study for Variable Data Printing

How to Create a Successful Case Study for Variable Data Printing

By |Apr 16, 2014|

Many case studies used to convince clients to invest in variable data print solutions lack substance. Avoid this problem by ensuring your case studies include these 3 critical components.