Automatic. From Chicken Coop Doors to Donuts. And Now: Finishing Booklets (drupa)

Written By Donna Brick
Marketing Manager, Workflow and Solutions
Xerox Corporation
Over 900 million results when you Google “automatic”. Wow. Automatic transmission, sprinkler system, bill-pay, doors, photo sorter, payroll deductions, vacuum, lawn mower, chicken coop door openers … even an automatic mini donut factory for your home. Wow. I could go on. To say that automation is abundant and evident everywhere we turn is an understatement. But the fact that it is so prevalent in our daily lives means we can easily take it for granted. Or overlook a new way that automation can save time and money….like… finishing of booklets for example. And what a great example that is… given that it is Drupa season and all…
Commercial Printers continue to look for improved operational efficiencies (that’s probably another understatement). There is a need to offset increased costs and downward pricing pressures, often while expanding  business with new sales channels and digital sales growth. Compounding this is the growing need to deliver hundreds of jobs daily with ultra low quantities. More often than not, jobs require manual setup of the finisher which means more time to complete each job – more cost, and slower time to delivery.
With an automated start-to-finish workflow, you can effectively automate file submission,
file preparation, file routing and finishing throughout your print operation. Xerox has demonstrated this repeatedly – perhaps you have seen or enjoyed the benefits of the Automatic In-line Finishing Solution. We’re proud to say we’ve taken it a step further … to include automation of off-line booklet finishers as well as in-line. This can mean better utilization of your finishing assets – less errors – less steps in the process – less cost – more jobs out the door  – and more revenue. Not to mention more time to enjoy all of the output from your new automatic mini donut factory.
It’s automatic. The Xerox IntegratedPLUS Finishing Solution for Booklets. If you’re at drupa, please visit me in Hall 8B to discuss this exciting solution. Or you can learn more online at http://www.xerox.com/