Digital printing enhancement volume is growing quickly. Print buyers are willing to pay for digital enhancements, and can get solid profit margins from them as well. Xerox is helping print providers make the most of this opportunity with award winning specialty inks.
The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.
For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.
You want to make sure you achieve the best possible results from your customer event. This means that there is plenty to do when your guests have departed.
Blogging is considered an important tool in a content marketing strategy. Here are 5 reasons why you should get started, today.
Here are 3 services you can offer clients to ensure they’ll never look to another print supplier.
Don’t suffer from the ‘Curse of the PDF’. Make it harder for your clients to take their business elsewhere by creating true value beyond printing.
When you start running events that are truly focused on customers, they will see you as more than just a commodity supplier. They will see you as a partner.
It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.
What traits do the best customer-facing sales/marketing letters share?