According to a survey (June 2016) published in In-Plant Graphics Magazine, 63.4% of in-plants accept work from outside their organization, a strategy known with the in-plant community insourcing. The successful use of an insourcing is also motivating some in-plants to hire sales people to help sell to both internal and external customers.
You can help your customers improve their customers’ aftermarket experience by considering the different aspects of the buyer journey and where print or other marketing tools you offer can make a positive impact.
If you are considering adding design services, expense and implementation are primary concerns. Fortunately, the equipment and staff are readily available. Hardware and software are the easiest because generally all that is required is a Macintosh computer and the Adobe Creative Suite.
Digital printing enhancement volume is growing quickly. Print buyers are willing to pay for digital enhancements, and can get solid profit margins from them as well. Xerox is helping print providers make the most of this opportunity with award winning specialty inks.
The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.
For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.
You want to make sure you achieve the best possible results from your customer event. This means that there is plenty to do when your guests have departed.
Blogging is considered an important tool in a content marketing strategy. Here are 5 reasons why you should get started, today.
Here are 3 services you can offer clients to ensure they’ll never look to another print supplier.