Business Objectives

Add Print Interns. Grow Print Revenue.

By |May 17, 2018|

(This special post is based entirely on content shared by Gina Testa, President, Gina Testa Consulting, during this webinar: “7 Result-Generating Ideas You Can Implement Today.”)

Wherever

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    New Xerox Iridesse Press Paints A Rainbow of Revenue Opportunity

New Xerox Iridesse Press Paints A Rainbow of Revenue Opportunity

By |May 9, 2018|

Guest post by Mary Roddy, Global Product Marketing Manager, Xerox

Increasingly today, when people decide to print, they want something they can’t get through digital media alone,

Tales of Inkjet Success from the Inkjet Summit

By |May 3, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney

More people are joining and investing in the growing inkjet movement, but it’s a big

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    What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

What’s the Difference Between Multichannel Marketing and Omnichannel Marketing Anyway?

By |Apr 4, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.)
Hint: It’s All About the Customer Experience
Here at XMPie, we use

The New Power of Printed Catalogs

By |Mar 27, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney 

Direct mail isn’t the only “old school marketing” tool getting second looks today. Catalogs are

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    Millennial Assumptions on the Print Industry: Debunked by a Millennial

Millennial Assumptions on the Print Industry: Debunked by a Millennial

By |Mar 23, 2018|

Guest post by Jacob T. Jackson, Xerox Marketing Communications Associate

According to the Bureau of Labor Statistics, the median age in the print industry as of 2017 sits at

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    Five Critical Success Factors in Building a Successful Digital Company

Five Critical Success Factors in Building a Successful Digital Company

By |Feb 5, 2018|

Guest post by Howie Fenton, independent consultant and advisor to commercial and in-plant printers.

This is the second in a two-part series based on a study entitled, Aligning

How to Align Your Company for Its Digital Future

By |Jan 29, 2018|

The transition into a successful digital company has been a struggle in the printing industry for decades. In this article, the first in a two-part series, we explore Lessons Learned from companies that have successfully implemented digital technologies.

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    Why Short-run Packaging is a Huge Opportunity for Commercial Printers

Why Short-run Packaging is a Huge Opportunity for Commercial Printers

By |Jan 15, 2018|

Traditionally, packaging print has been a viewed as a long-run process, best suited to specialized manufacturers. However, although there is still a place for this style of manufacture, the packaging world is rapidly changing.

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    Expanding Palette of Metallic Inks Offers Bright Opportunity

Expanding Palette of Metallic Inks Offers Bright Opportunity

By |Jan 9, 2018|

New metallic inks represent an interesting digital print enhancement opportunity.