Business Objectives

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    Latest iGen 5 Enhancement and Must See Em’s Award Winner: White Dry Ink

Latest iGen 5 Enhancement and Must See Em’s Award Winner: White Dry Ink

By |Sep 11, 2017|

Digital printing enhancement volume is growing quickly. Print buyers are willing to pay for digital enhancements, and can get solid profit margins from them as well. Xerox is helping print providers make the most of this opportunity with award winning specialty inks.

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    As Print Industry Faces Skills Shortage, Student Competition Closes Gap

As Print Industry Faces Skills Shortage, Student Competition Closes Gap

By |Jul 10, 2017|

The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.

The Myth of the MSP: How Printers Create Relevant Offerings

By |Jul 5, 2017|

For most companies, survival means offering something more than just ink on paper. Where do you start? By offering results.

How to Maximize the Success of your Customer Event

By |May 29, 2017|

You want to make sure you achieve the best possible results from your customer event. This means that there is plenty to do when your guests have departed.

Five Advantages of Content Marketing

By |May 15, 2017|

Blogging is considered an important tool in a content marketing strategy. Here are 5 reasons why you should get started, today.

3 Ways to Build Sticky Customer Relationships

By |May 1, 2017|

Here are 3 services you can offer clients to ensure they’ll never look to another print supplier.

Why Sticky Customers are the Best Customers

By |Mar 20, 2017|

Don’t suffer from the ‘Curse of the PDF’. Make it harder for your clients to take their business elsewhere by creating true value beyond printing.

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    Have you Considered Customer Events to Promote your Business?

Have you Considered Customer Events to Promote your Business?

By |Mar 6, 2017|

When you start running events that are truly focused on customers, they will see you as more than just a commodity supplier. They will see you as a partner.

The Biggest Sales Letter Mistakes…And How to Avoid Them

By |Feb 1, 2017|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

Every Good Sales Letter Has 3 Vital Elements. Does Yours?

By |Jan 25, 2017|

What traits do the best customer-facing sales/marketing letters share?