Business Objectives

Why Sticky Customers are the Best Customers

By |Mar 20, 2017|

Don’t suffer from the ‘Curse of the PDF’. Make it harder for your clients to take their business elsewhere by creating true value beyond printing.

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    Have you Considered Customer Events to Promote your Business?

Have you Considered Customer Events to Promote your Business?

By |Mar 6, 2017|

When you start running events that are truly focused on customers, they will see you as more than just a commodity supplier. They will see you as a partner.

The Biggest Sales Letter Mistakes…And How to Avoid Them

By |Feb 1, 2017|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

Every Good Sales Letter Has 3 Vital Elements. Does Yours?

By |Jan 25, 2017|

What traits do the best customer-facing sales/marketing letters share?

Nine Steps to Create a Culture of Urgency

By |Jan 23, 2017|

Roughly 70% of all workplace staff is either not engaged or disengaged. Here’s a step-by-step approach to implementing a healthier culture.

Strategies to Find (and Acquire) New Customers

By |Jan 4, 2017|

Most prospects are not ready to buy from you when first approached. But here are strategies to make them reach out down the road.

Three Key Issues to Consider Prior to a Customer Event

By |Dec 28, 2016|

It can be tempting to think that everything has been done when the replies start coming in. However, there is still plenty you can do to make sure that your event is as successful as possible

Driving Sales with your e-Newsletter

By |Dec 1, 2016|

How would you like to have hot leads to call on in a matter of minutes? This article uncovers secrets to doing just that through a simple electronic newsletter.

Are You Measuring the Right Stuff?

By |Nov 21, 2016|

Just because you’re measuring does not mean you’re improving. Here are common challenges faced by graphic arts companies, and suggestions on what they should be measuring.

Three Reasons You Might Be Losing Bids

By |Oct 13, 2016|

Are you continually losing bids to your competition? You may want to ensure your costs are up-to-date. Here’s how to start.