Written by Bill Michael
eMarketing Manager, Xerox Corporation

smartpress printing quality control

Image Courtesy of Smartpress.com

How does an online print provider continually achieve a 100% increase in revenue, year after year? And how does that same provider, in a single month, surpass 3.53 million print impressions between their two workhorse digital production printers? To find the answer, all you have to do is look to the example set by the great online printing team at Smartpress.com. A keen eye towards benchmark quality and an uncanny knack for customer service has resulted in nearly 80% of Smartpress.com’s current business coming from repeat customers.

“The customer is really at the heart of everything we do,” says Chuck Reese, President at Smartpress.com. “From our meticulous quality assurance processes, to our 100% customer satisfaction guarantee, to our smart buyer program rewarding our graphic design professional customers – every component of our business is strategically designed with the customer in mind.”

Launched in 2009 and based in Chaska, Minnesota, Smartpress.com has already outgrown their two Xerox iGen4 Digital Production Printers. To accommodate their growing online business and customer base, the company invested in a brand new facility, opening in December, and the first equipment installed In the building is a brand new press offering the latest in digital printing technology – the Xerox iGen 150 Press.


The iGen 150 brings the same substrate versatility Smartpress.com customers have come to appreciate and expect, while also delivering enhanced speeds (a 36% increase in page per minute output speed) and improved quality. These press qualities are paramount to a steadily growing company that seeks to stay on the leading edge and continue to meet customer deliverability expectations. The improved technology will enable Smartpress.com to maintain high quality standards for booklet printing, postcard printing, brochure printing and more, even as the company continues to rapidly grow in the future.

All it took was one glance into the horizon for Chuck Reese, President of Smartpress.com, to see just how important the new press would be for Smartpress.com. “In 2001, print orders placed online through a print service provider’s website represented only 3% of the total marketplace. By 2014, that number will steady climb to reach 30%, with early indications projecting it to reach a staggering 50% by 2017. Our customers, both today and tomorrow, are placing their orders online – and they need the peace of mind knowing they can count on us for quality and reliable print.”

Which is why Smartpress.com has chosen to partner with Xerox and invest in the latest technological advancements in digital printing. The new iGen 150 will allow the company to maintain a tight turnaround time for customers and continue promising a 100% customer satisfaction guarantee. As an additional measure to enhance the efficiency of the press, Smartpress.com has added a new workflow system that streamlines the proofing and printing process from start to finish.  With these investments, the company will continue to deliver on really fast turnarounds throughout its projected growth into 2015.

It all adds up to exceptional quality, outstanding customer service and a company committed to fulfilling its promise of complete satisfaction. Which is no surprise, as Smartpress.com has always billed itself as a company full of real people…who really know print!