Xerox Webinar Series Spotlights Top 2015 Opportunities for Print Businesses

Xerox and InfoTrends are once again teaming for a series of webinars on the year’s top print business opportunities. The 2015 Xerox Business Development Webinar Series will kick off Feb. 18 with a look at this year’s top 10 trends and opportunities. Subsequent sessions will examine the impact of mobile communications, the growing opportunities in packaging, and the successes being driven by value-added services.
Each webinar will feature top InfoTrends analysts and most will include leading Xerox customers, giving attendees multi-dimensional views of the topics. Descriptions of the sessions and links for registering can be seen below:
Feb. 18: 2015: New Opportunities for Innovation—Print and marketing service providers who want to innovate need to jump on new opportunities as soon as they emerge. InfoTrends Group Director, Barb Pellow has examined dozens of reports on emerging marketing and print technologies and has winnowed them down to the top 10 that you should be thinking about for 2015. Expect this must-attend session to cover customer communication trends, emerging print technologies and new software solutions that can transform your business. To watch the replay, click here.
April 22: Mobile on the Move—Mobile technology is changing the way we live and work in the United States and around the world. With mobile devices, people are getting instant access to information via the Internet, gaining productivity advantages through hundreds of thousands of mobile apps, and sending trillions of text messages annually to family, friends and business associates. This webinar will explore the ways service providers are adding mobile components to their overall service offerings through mobile bar codes, NFC tags, augmented reality and integration with social media. To watch the replay, click here.
June 10: Packaging: Service Providers Helping Build Brands—Short-run digital packaging is gaining traction with brand owners for test marketing, selective packages aimed at target markets and dimensional mailers, making it a great growth opportunity for print providers. This webinar will explore key packaging applications service providers are producing today, critical infrastructure requirements, substrate considerations, and the sales process. To watch the replay, click here.
Sept. 30: Driving Revenue With Value Add—Service providers experiencing double-digital revenue growth derive 26 percent of their revenue from value-added services on average, according to a recent InfoTrends North American production print study. The webinar will consider what services are driving double-digit growth, how service providers offer and package these services, how they charge clients, and what impact it all has on the bottom line. To register, click here.

All sessions are scheduled to run from noon to 1 p.m., E.T. Attendees will receive a free topic-related InfoTrends analysis or report.
What are you doing to take advantage of new business opportunities in 2015?

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