Written by Bill Michael
eMarketing Manager, Xerox Corporation
As a child, I always had fond memories of my Grandmother’s kitchen. That was, of course, where all the magic happened. Any recipe she whipped together for her 5 grandchildren always had to use the highest-quality ingredients. She insisted upon it, and she wouldn’t stand for anything less. The best ingredients were the foundation to the best finished-product, she’d always say.
So it came as no surprise to me that when the @XeroxProduction Twitter handle had the pleasure of hosting an August 21st hour-long Twitter #PrintChat, the end result was a dazzling display of insights and perspectives. #PrintChat (hosted by @PrintMediaCentr) is, of course, where all the magic happens for print-related chatter on Twitter. It’s foundational ingredients are all so good; a renowned forum, a rock-solid participant community, and an industry so passionate about their craft; it had all the makings of a winning recipe.
In fact, we recently wrote about this tremendous passion in a blog post titled #PrintWins. In that post, Jeff Jacobson, President of Global Graphic Communications at Xerox, characterized the great momentum taking place in the print industry right now; encouraging us to celebrate its successes, recognize its evolution, and imagine its future.
Last week’s Twitter Chat featured an array of members from the print community, from graphic arts professionals to commercial printers to publishers, with titles including social media directors, business development professionals and production managers. Topics ranged from the importance of workflow, to unique value-added services & solutions offered by fellow print providers…all the way to technologies and applications that will thrive in the future.
So in case you missed the insightful #PrintChat session, or just couldn’t keep up with the back-and-forth chatter of the 50+ participants and nearly 700 tweets that were cram-packed into the one-hour session, we’ve recapped some of the highlights below. And of course, we encourage you to check out the entire transcript!
Feel free to jump in and provide your perspectives on any of the questions posed to the community!
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4 Comments
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Bill, you were a great host and your personality really shined through. It’s obvious that you’re passionate about print, and we couldn’t have asked for a better moderator. I wish I could have participated in the conversation more, but the recap makes it easy for me to catch up.
Thank you so much for the feedback, Katherine – it was one heck of an experience, and I really couldn’t have asked for a more lively group…you all were terrific! I’m looking forward to more opportunities to connect with the community in the future! Go #PrintWins!
I agree with Katherine! You were a great host Bill – and I personally enjoyed participating in your #printchat, and will continue to be a regular at the weekly Wednesday chat sessions! I also love the new #PrintWins hashtag! I’ve been using it already!
Thank you for the feedback, Mario – you always bring terrific insight into the #printchat sessions, and I was glad you could make it last week.
And thank you for helping to contribute to the #PrintWins hashtag – love seeing you share content and please continue to do so! We’ll be kicking it up a notch at Print ’13 with great multimedia content…more vines, pictures, infographics, stats, success stories, application ideas and more!