How can graphic communications companies make money from social media? In sessions at the Print on Demand Initiative AppForum in Las Vegas last week (Jan. 25-27), Jeffrey Stewart and Robin Tobin of Trekk Cross Media described four ways:

  • · By helping clients create a social media plan or strategy
  • · By guiding clients in developing an editorial calendar, which is an organized schedule for delivering content
  • · By helping clients integrate social media with existing marketing and public relations communications
  • · By serving as an aggregator of qualified leads developed in social media

Many companies have neither the time nor the expertise to take advantage of opportunities with social media. Print and graphic communications companies can fill this need.