(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy. This blog originally appeared on XMPie.com.)
Hint: It’s All About the Customer Experience
Here at XMPie, we use
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Guest post by Jacob T. Jackson, Xerox Marketing Communications Associate
According to the Bureau of Labor Statistics, the median age in the print industry as of 2017 sits at
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Guest post by Heidi Tolliver-Walker
Which channels should you be watching and investing in for 2018? Direct mail continues to remain strong, but digital channels continue to
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Guest post by Howie Fenton, independent consultant and advisor to commercial and in-plant printers.
This is the second in a two-part series based on a study entitled, Aligning
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The transition into a successful digital company has been a struggle in the printing industry for decades. In this article, the first in a two-part series, we explore Lessons Learned from companies that have successfully implemented digital technologies.
Traditionally, packaging print has been a viewed as a long-run process, best suited to specialized manufacturers. However, although there is still a place for this style of manufacture, the packaging world is rapidly changing.
New metallic inks represent an interesting digital print enhancement opportunity.
These three strategies use the buyers to help printing companies develop and meet the demands of today’s customers.
These trends are proof there’s still lots of opportunity in print.
According to a survey (June 2016) published in In-Plant Graphics Magazine, 63.4% of in-plants accept work from outside their organization, a strategy known with the in-plant community insourcing. The successful use of an insourcing is also motivating some in-plants to hire sales people to help sell to both internal and external customers.
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