According to a survey (June 2016) published in In-Plant Graphics Magazine, 63.4% of in-plants accept work from outside their organization, a strategy known with the in-plant community insourcing. The successful use of an insourcing is also motivating some in-plants to hire sales people to help sell to both internal and external customers.
While many companies complain that they cannot afford the time and effort required to achieve operational excellence, market demand is proving to companies that they can’t afford NOT to focus on operational excellence.
Whichever sector of print you operate in, personalization can have a big impact on your customers’ businesses.
You can help your customers improve their customers’ aftermarket experience by considering the different aspects of the buyer journey and where print or other marketing tools you offer can make a positive impact.
If you are considering adding design services, expense and implementation are primary concerns. Fortunately, the equipment and staff are readily available. Hardware and software are the easiest because generally all that is required is a Macintosh computer and the Adobe Creative Suite.
Learn from the Best at the Tenth Annual XMPie Users Conference. A Personal Note from Jacob Aizikowitz.
This event is more than just a highlight, it’s an incredible opportunity for the XMPie team to learn from our users about how we can develop our products to better serve their business needs and solve their challenges.
Digital printing enhancement volume is growing quickly. Print buyers are willing to pay for digital enhancements, and can get solid profit margins from them as well. Xerox is helping print providers make the most of this opportunity with award winning specialty inks.
Innovation is a common denominator of leading companies, both commercial and in-plant printers. More innovative pricing philosophies allow companies to charge less for commodity products and more for products perceived to have higher value.