Industry Trends

Do In-Plants Use Innovative Pricing Strategies? Yes and No!

By |Jul 31, 2017|

Innovation is a common denominator of leading companies, both commercial and in-plant printers. More innovative pricing philosophies allow companies to charge less for commodity products and more for products perceived to have higher value.

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    As Print Industry Faces Skills Shortage, Student Competition Closes Gap

As Print Industry Faces Skills Shortage, Student Competition Closes Gap

By |Jul 10, 2017|

The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.

Three Things You Need to Know about Augmented Reality—Now

By |Jun 12, 2017|

Three things you need to know about augmented reality as AR and VR enter the marketing mainstream.

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    Xerox Premier Partner Congress Spotlights Growth Opportunities in the Changing Print Landscape

Xerox Premier Partner Congress Spotlights Growth Opportunities in the Changing Print Landscape

By |Jun 5, 2017|

More than 200 leading graphic communications providers gathered at Xerox’s Premier Partner Congress to discuss the latest trends in the digital printing market. Here’s what they uncovered.

Could Better Shipping Options Increase Your Business?

By |Apr 24, 2017|

The success of your business could depend on the shipping options your offer. Here’s the stats to prove it.

Are You Ready for Artificial Intelligence in Marketing?

By |Apr 17, 2017|

What is Artificial Intelligence in Marketing and how might it change the way you communicate with customers?

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    The Closure of Printing Facilities (and Death of Print) are Exaggerated

The Closure of Printing Facilities (and Death of Print) are Exaggerated

By |Mar 13, 2017|

The notion that print and print production facilities are destined to go out of business is just plain wrong…and here are the studies to prove it.

Is the Future Value of Print…Multi-Sensory?

By |Jan 30, 2017|

What happens when readers are exposed to the same ad across print, desktop and tablet? A new study reveals, and the results may surprise you.

Nine Steps to Create a Culture of Urgency

By |Jan 23, 2017|

Roughly 70% of all workplace staff is either not engaged or disengaged. Here’s a step-by-step approach to implementing a healthier culture.

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    5 Marketing and Branding Trends that Apply to ALL Industries

5 Marketing and Branding Trends that Apply to ALL Industries

By |Jan 18, 2017|

Here’s how the most successful businesses (regardless of industry) are approaching their marketing and branding efforts.