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    What makes an ideal print sales person – and the most dangerous skill a sales person can have

What makes an ideal print sales person – and the most dangerous skill a sales person can have

By |Sep 18, 2017|

More and more printing companies are struggling to find experienced print sales people. The trouble lies in the fact that the traditional print sales model no longer works. In today’s market, there are three skills that every hunter sales person should possess.

Seven things you should do on every sales call

By |Aug 14, 2017|

Most buyers hate sales calls, and it is hard to blame them when they are presented with so many poor ones. Here’s how to create a productive call that is useful to both you and your buyer.

How to Convert Social Media Connections into Customers

By |May 22, 2017|

How to smoothly transition an online social media prospect into an offline real-world sale.

Five Advantages of Content Marketing

By |May 15, 2017|

Blogging is considered an important tool in a content marketing strategy. Here are 5 reasons why you should get started, today.

Which Social Media Connections Are Potential Customers?

By |Mar 27, 2017|

It’s impossible to develop relationships with all your social media connections. This article will help you determine which are actually worth your time.

The Best Way to Engage Prospects on Social Media?

By |Feb 20, 2017|

How do printing companies kill any shot at business with a prospective customer on social media? Here’s the Do’s and Don’ts of social media engagement.

The Biggest Sales Letter Mistakes…And How to Avoid Them

By |Feb 1, 2017|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

How to Create Realistic Sales Measurement

By |Dec 22, 2016|

Each year, printing companies lose 15-20% of their customers from the year before. Understand the current state of your business by measuring these three areas.

How Real-Time Social Media Relationships Create Print Sales

By |Dec 15, 2016|

What role does social media play for print businesses? Hint: It’s to generate sales, even if it doesn’t directly convert them. We discuss.

3 Tips That’ll Boost your Sales Team’s Performance

By |Dec 8, 2016|

Get the most of your sales team year-round by making them more accountable. Here are three ways of doing just that.