sales

The Best Way to Engage Prospects on Social Media?

By |Feb 20, 2017|

How do printing companies kill any shot at business with a prospective customer on social media? Here’s the Do’s and Don’ts of social media engagement.

The Biggest Sales Letter Mistakes…And How to Avoid Them

By |Feb 1, 2017|

It’s hard for a sales letter to drive business when it’s laying in the bin. Here are common sales/marketing letter mistakes you’ll want to avoid.

How to Create Realistic Sales Measurement

By |Dec 22, 2016|

Each year, printing companies lose 15-20% of their customers from the year before. Understand the current state of your business by measuring these three areas.

How Real-Time Social Media Relationships Create Print Sales

By |Dec 15, 2016|

What role does social media play for print businesses? Hint: It’s to generate sales, even if it doesn’t directly convert them. We discuss.

3 Tips That’ll Boost your Sales Team’s Performance

By |Dec 8, 2016|

Get the most of your sales team year-round by making them more accountable. Here are three ways of doing just that.

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    Thriving in Today’s Business Landscape: The Five Critical Success Factors

Thriving in Today’s Business Landscape: The Five Critical Success Factors

By |Nov 28, 2016|

What do the most successful printers have in common? They’ve mastered the art of Positioning, Sales, Marketing, IT and Social Selling. Follow these tips and you’ll be on your way!

Improving Sales by Understanding Customer Mindsets

By |Mar 8, 2016|

Learn how to improve your sales by adapting your pitch to your audience and their specific DISC profile.

3 Ways you Should be Educating your Sales Force

By |Jan 19, 2016|

A look at where most sales training goes wrong, and three critical bits of information your sales team must know.

Using Customer Surveys to Upsell

By |Jan 11, 2016|

80% of companies think they give above average customer service, yet only 8% of customers feel they receive it. Where do you stand and how can you improve?

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    3 Things Sales People Should Do At Christmas (They Have Nothing To Do With Gifts And Cards)

3 Things Sales People Should Do At Christmas (They Have Nothing To Do With Gifts And Cards)

By |Dec 1, 2015|

While the holidays are often seen as a chance to turn off the presses, here are some strategies to end the year strong and build a solid pipeline for 2016.