Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.
The old saying “If you can’t beat them, join them” now applies to publication printers who are adding digital publishing solutions to their offerings. New digital publishing solutions enable printers and marketing service providers to offer a complete publishing solution, add new revenues, differentiate and become more “sticky” with customers
The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.
Laser printing marked a big advance over impact printers with their no-graphics, typewriter-quality output and disruptively loud operations.Meet the man behind the technology, and learn how laser printing came to be, and why it changed the industry.
Just because you’re measuring does not mean you’re improving. Here are common challenges faced by graphic arts companies, and suggestions on what they should be measuring.
Whether you’re new to driving a hard bargain, or simply looking to sharpen your skills, here’s our advice for negotiating like an absolute pro.
Tips to ensure you spend less time staring at the back of heads and more time discovering business-changing innovations at drupa.
Will a decline in Apple’s sales lead to the development of a MacPro that is responsive to the needs of design and print professionals?
A recent Forbes article forecast the 7 marketing trends that would dominate 2014. Included were several Internet marketing practices, some of which may be impacted by recent changes to Google’s algorithm, known as Hummingbird.
Matthew Parker explains that “more activity equals more profit” is a myth for those involved in print sales. People who end up with commodity sales and commodity customers are losing profit and failing to meet their full potential.
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