Miscellaneous

Millennials Love Mail . . . But Why?

By |Jul 24, 2017|

Millennials enjoy the novelty of direct mail because it breaks the monotony of their digitally engaged worlds. They also require a different marketing approach, so if you don’t currently have a “Millennial marketing” specialty, you might want to develop one.

Digital Publishing – A New Revenue Opportunity

By |Jul 17, 2017|

The old saying “If you can’t beat them, join them” now applies to publication printers who are adding digital publishing solutions to their offerings. New digital publishing solutions enable printers and marketing service providers to offer a complete publishing solution, add new revenues, differentiate and become more “sticky” with customers

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    As Print Industry Faces Skills Shortage, Student Competition Closes Gap

As Print Industry Faces Skills Shortage, Student Competition Closes Gap

By |Jul 10, 2017|

The major challenge facing the print industry during the next 10 years isn’t technology or marketing, but rather finding and training good people. See how this youth program is making a difference.

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    Marking 40 Years of Xerox Laser Printing With Its Inventor Gary Starkweather

Marking 40 Years of Xerox Laser Printing With Its Inventor Gary Starkweather

By |Jun 29, 2017|

Laser printing marked a big advance over impact printers with their no-graphics, typewriter-quality output and disruptively loud operations.Meet the man behind the technology, and learn how laser printing came to be, and why it changed the industry.

Are You Measuring the Right Stuff?

By |Nov 21, 2016|

Just because you’re measuring does not mean you’re improving. Here are common challenges faced by graphic arts companies, and suggestions on what they should be measuring.

5 Tips to Sharpen Your Negotiation Skills at drupa

By |May 18, 2016|

Whether you’re new to driving a hard bargain, or simply looking to sharpen your skills, here’s our advice for negotiating like an absolute pro.

How to Beat the Queues at drupa

By |May 11, 2016|

Tips to ensure you spend less time staring at the back of heads and more time discovering business-changing innovations at drupa.

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    Will a Decline in Apple Sales Motivate the Creation of a More Responsive MacPro?

Will a Decline in Apple Sales Motivate the Creation of a More Responsive MacPro?

By |Feb 25, 2016|

Will a decline in Apple’s sales lead to the development of a MacPro that is responsive to the needs of design and print professionals?

Changes in Internet Marketing in 2014

By |Nov 12, 2013|

A recent Forbes article forecast the 7 marketing trends that would dominate 2014. Included were several Internet marketing practices, some of which may be impacted by recent changes to Google’s algorithm, known as Hummingbird.

The First Myth of Print Sales: More Sales Activity Creates More Profit

By |Aug 8, 2013|

Matthew Parker explains that “more activity equals more profit” is a myth for those involved in print sales. People who end up with commodity sales and commodity customers are losing profit and failing to meet their full potential.