To refocus your business on expansion into the more profitable world of marketing services, you don’t need elaborate charts or high-priced consultants, but you do need a plan. Without one, you may be moving fast, but you might not be moving in the right direction.

A plan provides you with a roadmap that can drive action and can help you identify which customers are your best prospects, evaluate company data against your industry or market, focus your marketing tactics, track results to help you learn what works best, and much more.

We had a webinar on June 16th that emphasized the essential steps to building an effective strategic marketing plan, as well as customer guest speakers who have successfully implemented their plans— Bob Selby, Owner, BCE of Charlotte; and David Anderton, President, MailMax Direct.

I will be posting the replay link to this webinar as soon as it is available so you can also benefit from building a strategic marketing plan for your business!