Written by Jeff Jacobson
President, Global Graphic Communications
Xerox Corporation

Graph Expo Booth 2012Trade shows are a great way to take the pulse of the industry. What’s hot; what’s working; what’s not? It is a snapshot in time but one that leaves an impression long after the show closes.

After drupa, I challenged the industry to view that trade show as a stake in the ground to continue to move forward with confidence. The energy of the show, from the hundreds of thousands of attendees to the exhibitors, was just what the industry needed. I felt energized.

Another snapshot is on the horizon – Graph Expo. I expect this show to be busy, pertinent and another important gathering for the graphic communications industry.

We’re prepared to deliver on several fronts at Graph Expo. Our booth will be packed with new and familiar digital technology, ProfitAccelerator Business Development tools and workflow solutions that have, and will continue to, help print service providers grow their business year-over-year.

But more importantly, we’ll be at Graph to listen – to you.

You are the pulse of the industry – savvy business people and innovative thinkers. We want to learn from you and help you succeed further. To do that, we want to discuss everything about your business – from the documents you’re designing and producing for your customers to what’s keeping you up at night.

Let’s not wait until Graph Expo to get the conversation going. I invite you to post a comment.  Why is Graph Expo important to you? What do you hope to accomplish there? Or, what does it take to keep this industry pertinent in a hyper-demanding, changing marketplace?

Truth be told, I love trade shows – especially the conversations and the camaraderie.  And I want to be part of it all.  So, you will see me on the show floor, working the booth along side the Xerox team who makes it all comes together.

Stop by.  Talk to us.  There’s a lot to say.