Another Opportunity for the GC Industry – Let’s Make the Most of It

Written by Jeff Jacobson
President, Global Graphic Communications
Xerox Corporation

Graph Expo Booth 2012Trade shows are a great way to take the pulse of the industry. What’s hot; what’s working; what’s not? It is a snapshot in time but one that leaves an impression long after the show closes.
After drupa, I challenged the industry to view that trade show as a stake in the ground to continue to move forward with confidence. The energy of the show, from the hundreds of thousands of attendees to the exhibitors, was just what the industry needed. I felt energized.
Another snapshot is on the horizon – Graph Expo. I expect this show to be busy, pertinent and another important gathering for the graphic communications industry.
We’re prepared to deliver on several fronts at Graph Expo. Our booth will be packed with new and familiar digital technology, ProfitAccelerator Business Development tools and workflow solutions that have, and will continue to, help print service providers grow their business year-over-year.
But more importantly, we’ll be at Graph to listen – to you.
You are the pulse of the industry – savvy business people and innovative thinkers. We want to learn from you and help you succeed further. To do that, we want to discuss everything about your business – from the documents you’re designing and producing for your customers to what’s keeping you up at night.
Let’s not wait until Graph Expo to get the conversation going. I invite you to post a comment.  Why is Graph Expo important to you? What do you hope to accomplish there? Or, what does it take to keep this industry pertinent in a hyper-demanding, changing marketplace?
Truth be told, I love trade shows – especially the conversations and the camaraderie.  And I want to be part of it all.  So, you will see me on the show floor, working the booth along side the Xerox team who makes it all comes together.
Stop by.  Talk to us.  There’s a lot to say.

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  1. Nick English October 5, 2012 -

    That is a good view on trade shows. We are also a regular at trade shows. See our comments and views at our Printing websites

  2. Bill February 8, 2013 -

    I don’t have any feedback on Graph Expo, but I think your approach to trade shows is really refreshing. The energy of trade shows is exciting, and something I think people thrive on. It’s nice to see such a positive view towards the conversations and relationships you can develop at trade shows. So often trade shows get a bad rep as chaotic, but they offer so much for businesses. Good luck on continued success.

  3. Bill Michael February 8, 2013 -

    Thanks for the feedback, Bill – there definitely is something to be said about having the industry come together in one place…Graph was a very energizing experience and we enjoyed connecting with our customers!

  4. Skyline Houston December 20, 2013 -

    Great post. I love trade shows as well and it is the absolute best place to get a read on the pulse of the industry.

  5. Ben William February 15, 2017 -

    Hello Jeff,
    I do agree with your opinion regarding Trade shows. This type of trade shows introduce new devices and technology as well. Simply, trade shows are a great way to take the pulse of the industry. Do you have any idea to arrange trade show in coffs harbour or Sydney?

    It will be great fun to check new web technology and web related products as well. Looking forward.
    Ben Willima
    Business Development Manager
    Dynamic Web Solutions

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