Written by Bill Michael
eMarketing Manager, Xerox Corporation

Glowing Light Bulb

As 2014 draws nearer, we continue our look at the most popular blog posts of the past year, including ways to improve your sales efficiency, how books continue to make a comeback against eBooks, as well as what the Impika acquisition means for Xerox and our inkjet portfolio.

Help us bring in the New Year by checking out these popular posts and sharing with your team. We wish you and your customers a wonderful holiday season!

7. 10 Ways to Improve your Sales Efficiency

There’s a good chance that prior to 2007 and 2008, you didn’t have to spend too much time pulling hairs over your sales process and strategy. But since then, your sales process has been more difficult to manage. The fact is that most sales processes have changed over the last 5 years. The graphic arts industry has become a high tech business, where automating business processes is key to survival. If your commercial department hasn’t grown to meet outside changes, you are probably facing these top ten challenges with sales and proposition.

6. What is the Future of Print and Design? Panel of Experts Weigh In. 

In a world enamored with online media, it may surprise you to know that 93 percent of designers utilize print as part of their mix. Gordon Kaye, editor and publisher of Graphic Design USA Magazine, reflects on the myth that ‘print is dead’ and shares insight on why graphic designers and other creative professionals continue to view print as central to their personal and professional lives. The benefits of print are clear and proven, and for the good and great designers, it’s about  knowing how and when to employ these traits to advance a message, a brand, an emotion, an idea, a cause, and a sense of authenticity.

5. Printed Books Making a Comeback Over E-Books

According to a Wall Street Journal article, the death of printed books may have been exaggerated. While e-book’s initial popularity was helped by early adopters transitioning to the medium in a concentrated period, further converts may prove harder to come by.

4. What the Impika Acquisition Means for Xerox and Our Customers

Xerox announced the acquisition of Impika and its industry leading line of production inkjet solutions, helping to further expand the industry’s broadest portfolio of xerographic and inkjet solutions to meet the varied needs of print providers. What does this mean for you?


Posts 8-10 can be seen here