What happens when readers are exposed to the same ad across print, desktop and tablet? A new study reveals, and the results may surprise you.
Roughly 70% of all workplace staff is either not engaged or disengaged. Here’s a step-by-step approach to implementing a healthier culture.
The latest printing industry economic reports project 2017 to look a lot like 2016. But is that necessarily a bad thing?
Thirty years ago, there was only one way to manufacture books – offset printing technology. Today, there’s a new way. Say hello to inkjet.
As revenue generated from print ads declines, could newspapers benefit from customized content and ads – made possible by color inkjet technology?
Just because you’re measuring does not mean you’re improving. Here are common challenges faced by graphic arts companies, and suggestions on what they should be measuring.
Many in-plants and commercial printers face a vicious cycle: If annual financial targets aren’t met, then staffing is cut and prices are raised – leading to worse issues. How can you buck this dangerous trend?