How-To

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    Book Publishing Case Study: Office Depot Adds Inkjet Press to Pursue Education Market

Book Publishing Case Study: Office Depot Adds Inkjet Press to Pursue Education Market

By |Jun 13, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney

Where is your print business on the inkjet journey? The 2018 Inkjet Summit brought together many

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    How to Host an Irresistible Open House for Your Print Business

How to Host an Irresistible Open House for Your Print Business

By |Jun 7, 2018|

This two-part post is based on content shared during this webinar: “7 Result-Generating Ideas You Can Implement Today.” Among other topics, the program took a deep

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    Resource List: What to Know About Production Print Workflow Automation

Resource List: What to Know About Production Print Workflow Automation

By |May 30, 2018|

Digital presses and enhanced inks are reliable sources of new revenue for a print business, but print pros know of another profit enhancer – your workflow.

Triggered Direct Mail Gets Results for Marketers

By |Apr 26, 2018|

Guest post by Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing @shelleysweeney

Looking for a new application to re-charge revenue? There’s never been a better time to

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    Color for Clients: When They Know What They Want – and When They Don’t

Color for Clients: When They Know What They Want – and When They Don’t

By |Mar 5, 2018|

Guest post by Karen Cole, Xerox Global Product Marketing Manager
Color is one of the most visible benefits of digital printing, but it’s often seen as a

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    Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

Add a Handwritten Touch to Your Next Multichannel Marketing Campaign

By |Feb 19, 2018|

(Guest post by Josie Stein, Marketing and Communications Manager at XMPie. @josiedaisy)

In an age where digital typography rules, there’s nothing more personal – or special – than

Do You Know Enough About Measuring Paper Moisture?

By |Feb 12, 2018|

Guest post by John M Viavattine, Manager, Media Technology Center Laboratory, and Principal Engineer, Digital Printing Substrates and Applications.

Experienced print professionals understand the impact of paper

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    Five Critical Success Factors in Building a Successful Digital Company

Five Critical Success Factors in Building a Successful Digital Company

By |Feb 5, 2018|

Guest post by Howie Fenton, independent consultant and advisor to commercial and in-plant printers.

This is the second in a two-part series based on a study entitled, Aligning

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    The Role of Business Acumen in Addressing Digital Disruption

The Role of Business Acumen in Addressing Digital Disruption

By |Nov 27, 2017|

The impact of digital disruption continues to impact all industries including the graphic arts business. Contrary to popular belief however, addressing the issues of digital disruption requires more than understanding the technology. It requires a business sense or business acumen.

What’s Your VDP Image Checklist?

By |Oct 23, 2017|

Learn 7 tips for using variable data images in production printing.